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'My Account' is where can control the notifications you receive, and configure your profile.
When you join the site, your real name (as entered on registration), is displayed by default. We strongly recommend that in most cases, you keep it that way.
If you would rather display an anonymous username:
We also recommend that in all cases, the display name is the name of a person, not a commercial entity. People do business with people, so better to display the details of a representative of the company and put the company details in the 'Biography' box under the 'About You' tab.