Alstoe Animal Health has launched Easeflex for Cats, a mobility support supplement containing Glucosamine, Chondroitin, MSM and anti-oxidants in a palatable triangular-shaped chew.

Alstoe says stiffness in cats may be linked to changes within the synovial joints and can often go unrecognised. To help owners identify the problem, Alstoe has invented "Chedda" the Easeflex cartoon cat. The client information pack that Alstoe offers to practices consists of leaflets with graphics which outline to the owner how stiffness affects Chedda's lifestyle. .

Sales of joint supplements for cats have lagged well behind those for dogs. Alstoe says this can be explained by the difficulty in administration to chronically affected cats, but that Easeflex's unique texture, shape and flavoured base of fish and cheese, should lead to a marked improvement in compliance rates amongst pets and owners.

Easeflex for Cats is now available at wholesalers and the client information material featuring "The adventures of Chedda" is available from Alstoe by calling 01347 878606 or contacting info@alstoe.co.uk.

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