SRUC, which is the biggest provider of veterinary nursing, livestock husbandry and animal care training in Scotland, says it will offer a core veterinary programme to address existing shortages in veterinary provision, in areas such as rural veterinary practice, food production, food safety and animal and public health.
The College is first establishing a working group to progress the plans for the school. The group will be chaired by Professor Sir Pete Downes, former Principal and Vice-Chancellor of the University of Dundee.
Sir Pete will be joined by Sheila Voas, Chief Veterinary Officer for Scotland, former NFUS President Nigel Miller, SRUC Board member Jane Craigie, and Dr Kate Richards, who is a non-executive director on the SAC Commercial Board and currently the junior vice president of the RCVS, in line to become President in July.
Professor Caroline Argo, currently Dean of SRUC’s North Faculty, will lead the project for SRUC.
A report from BiGGAR Economics has found that the vet school could add £26 million GVA and 242 jobs to Scotland by 2030.
Professor Wayne Powell, Principal and Chief Executive of SRUC, said: “We are an ambitious institution with a bold vision for the future. This is a ground-breaking model to expand access to educational opportunities and broaden the range of potential students who would not ordinarily be able to attend a vet school. It will also help solve existing skills shortages across Scotland.
“We see a key role of the new vet school in sustaining primary agriculture and hence food and drink productivity, with the welfare of both livestock and companion animals at its heart. The school will produce champions for best-in-class animal welfare in support of these industries, which will help improve productivity, effectiveness, and sustainability.”
“Building on the excellent new facilities we have already announced for Aberdeen and Inverness, there is a lot of work still to be done, but we are ready to seize the opportunity.”
The RCVS Disciplinary Committee has dismissed a case against a London-based veterinary surgeon, having found charges related to fraudulent registration not proved.
Miss Maria Becerra Parga was charged with fraudulently entering her name on the Register of Veterinary Surgeons, by submitting a registration application in 2005 that contained a forged certificate of good standing from the Distinguished Official Veterinary Association of Lugo, Spain.
The Committee said that, in order to conclude Miss Becerra Parga had acted dishonestly, it needed to be sure that when she submitted the certificate to the RCVS she knew it was not genuine.
Miss Becerra Parga admitted that she did not make any application for the certificate directly to the Lugo Association. She accepted that the certificate she supplied to the College (the number of which was genuine and corresponded to a male veterinary surgeon registered in Spain) was a forgery, and that it contained a reference to her degree, a statement of good conduct, and was dated before she had a need for it; however, she said, this had been given to her by a friend and veterinary colleague and she had understood that she had been given a temporary membership of the Lugo Association for the purpose of registering with the RCVS. She also said that she had left these arrangements to her colleague and assumed that the document she had been given was genuine.
Her colleague, called as a witness by the College, said that Miss Becerra Parga had admitted the fraud to her and she denied that she had given the certificate to Miss Becerra Parga. Her friend said that she gave no more than general guidance because she knew that Miss Becerra Parga would be guided by a UK company that would arrange for her registration with the RCVS and through which she would be employed. She thought it possible that she had told Ms Becerra Parga that she needed a letter of recommendation, but she was not sure.
After careful consideration, the Committee preferred the evidence of Miss Becerra Parga and found her account to be "consistent with her naivety, inexperience and trusting nature" and "was sure that she did not forge the document herself". It found that to the extent that Miss Becerra Parga read the certificate at all when given it, she obviously did not notice its date or significance. The Committee was not able to say who was responsible for forging the certificate.
The Committee also dismissed an argument RCVS Counsel put forward, that Miss Becerra Parga had neither offered nor made payment for the certificate, and that she had forged the certificate to avoid a payment. The Committee said it did not find it credible that a veterinary surgeon, in work with a supportive family, who obviously was easily able to obtain proof of her good character directly from the university if necessary, would have jeopardised her entire career by forging the document, let alone for a small financial advantage.
The Committee directed that the charges be dismissed.
Animalcare has announced the UK and Ireland launch of Vitofyllin, a central nervous system stimulant for older dogs suffering from dullness, poor demeanour and unwillingness to exercise.
The launch of Vitofyllin is the result of a collaboration between Animalcare and three European partners.
The company says the project has enhanced its in-house expertise because the active ingredient for the product was unavailable in the market and had to be contract synthesised, a first for a new product development at Animalcare. The regulatory procedure was also the first time a bioequivalence bio-waiver had been successfully applied for and obtained in Europe. This made the development quicker, more cost effective, less risky and importantly avoided the need for animal testing.
Animalcare says that as in previous years, it has set itself a target of launching four new veterinary medicines during the year. This launch is the first of those planned for the new financial year.
Stephen Wildridge, CEO of Animalcare Group, said: "We are very pleased to be able to add our new generic medicine Vitofyllin to our range of licensed veterinary medicines. The launch represents the culmination of the biggest development project undertaken by Animalcare and is the product of successful collaboration with members of our European partnership network."
The organisers say that the vision for the WellVet Weekend is to offer a range of sport and wellbeing events which give the opportunity to recharge, refresh and re-energise.
This year, the weekend includes the Tour de Cambridge cycle ride, the WellVet sports day, HiiT (high-intensity interval training) sessions as well as some thought-provoking workshops delivered in collaboration with Vets: Stay, Go, Diversify (www.vsgd.co).
The WellVet Mindful stream aims to bring a mellow approach to the weekend with yoga and meditation alongside some reflective workshop-based sessions.
This year also sees the addition of the WellVet Family stream, which will focus on supporting new parents returning to practice, and building mind and body confidence after welcoming a new addition to the family.
The weekend will include plenty of social time, with a gala dinner on Saturday night where the headline speaker is none other than the ultrarunning veterinary surgeon, Jasmin Paris. She'll be giving a speech called 'The Mountains are calling, and so is the baby!' in which she'll talk about her achievement in being the first woman (let alone vet) to win the Montane Spine Race, widely regarded as one of the world’s toughest endurance races. Not only that, but she smashed the overall course record by over 12 hours.
WellVet Co-Founder, Liz Barton, said: "We volunteer a great deal of time and energy to run these not-for-profit events, because of the positive impact it offers individuals. It makes it all worthwhile when we see life-changing experiences from the weekend carried forwards to improve the everyday lives of colleagues within the profession. It’s our way of giving something back. Tickets are subsidised thanks to our generous supporters, making them very affordable and meaning that delegates get a lot of content for their money."
Tickets are now available. For more information and to book your place at WellVet Weekend 2019, please visit www.wellvet.co.uk
Membership of the Dechra Academy is free and gives access to content from key opinion leaders examining topics such as diagnosis and treatment, monitoring and best practice.
The Academy covers subjects like anaesthesia, analgesia, endocrinology, dermatology and fluid therapy relating to exotics, equines, companion animals and food-producing animals.
The Academy includes webinars, eLearning, eBooks and videos, all of which provide CPD credits with downloadable certificates.
Dechra is currently running a new series of webinars through the Academy about how to successfully manage cases with the constraints of the coronavirus outbreak as part of its enhanced support for veterinary professionals.
Roddy Webster, Country Manager for the UK and ROI, said: "The Dechra Academy offers a vast range of valuable training support materials developed and led by our technical veterinary advisors and industry key opinion leaders. The platform reinforces our commitment to supporting the veterinary profession in the development of veterinary skills and knowledge.
“The refreshed Academy is more intuitive and flexible to use with improved functionality and navigation that makes it easier to access training as and when it suits the user.
“A community of more than 30,000 veterinary professionals are already benefiting from the learning opportunities available through the Academy and we would encourage anyone looking for exceptional and free CPD support to sign up now.”
To register for free access to the Dechra Academy, visit: www.dechra.co.uk/academy.
The company says the return to a ‘new normal’ post-lockdown provides a significant opportunity for practices to apply a renewed focus to preventative healthcare, recommending parasiticides as a way to improve animal welfare and generate practice revenue, which is vital for economic recovery.
Caitrina Oakes, Vetoquinol Managing Director UK and Ireland, said: “With many pet owners spending more hours than ever with their pets during lockdown, companion animal parasiticides have never been more important – making Profender and Drontal highly relevant in the current environment.”
She added: “It’s a very challenging time for many veterinary practices as everyone adapts to the post-COVID world. I’m looking forward to seeing how the passion and ambition we bring to our brands helps Profender and Drontal to grow and helps us to better serve the needs of the veterinary community, both now and in the future.”
Up to date information on the brands and their distribution can be found on the Vetoquinol website, www.vetoquinol.co.uk, by calling 01280 814500, or practices can contact their Vetoquinol Territory Manager directly.
CVS has announced its acquisition of the West End Veterinary Partnership, an Edinburgh-based veterinary practice, bringing the number of practice groups owned by the company to 100, operating out of 267 sites across the UK.
West End Vets employs around 12 staff. Its main site is in Bread Street and it has two branches elsewhere in the city. Owners David Rimer and Maurice Hunter are joining CVS as joint Clinical Directors.
Simon Innes, CVS Chief Executive, said: "We are rapidly broadening the range of practices within CVS, both in terms of the type of practice and in terms of geographic spread. West End Vets is a successful and popular practice in Edinburgh and we are delighted that it has now joined our family."
Founded in 1999 and run principally by vets, CVS employs more than 3,000 staff at its practices and surgeries across the UK and in its related veterinary businesses, including an online pharmacy, three pet crematoriums and five veterinary laboratories.
The new service is available to any practice, regardless of which practice management system you use, or which healthcare provider you are with. You can specify your product catalogue and are not tied to particular products or manufacturers. You can also decide how you want to manage client delivery charges and how to treat health care plan clients.
OurVet.Shop can also be used to take payment for services, such as telephone or video consultations, and because it allows for one-off ordering, clients aren’t forced to sign up to a 12-month subscription with an unknown third party.
Lastly, the service is tailored to your practice’s brand and personalised to every client and their pets. The company has also produced marketing materials for use in social media, on websites and in client communications.
Jamie Crittall, co-founder of Virtual Recall, said: "As a veterinary practice owner myself, these last few months have been tough – I mean really tough.
"Nine years ago, Charlie Barton and I created Virtual Recall from a desire to communicate with our clients in a personal & timely manner. Not being able to find a solution, we built one and iRecall was born. Since then it has helped over 1,500 practices communicate with over 5 million clients & their pets worldwide.
"Now, here we were again - desperate to ensure that my patients got the healthcare they needed, but no home delivery service that I wanted to put my practice’s name to, I turned to my team at Virtual Recall to create a solution - that was not just right for my practice but every practice.
"So, we did what we do best – we put ourselves in practices’ shoes and created a smart solution that would help them safeguard animals’ health, enhance their relationship with their clients, and provide them with a life-line to help get through this crisis and build a stronger future. It couldn’t come with any compromises."
For more information, visit: www.ourvet.shop
The charity says it estimates there has been a ten-fold increase in fertility clinics in the past two years, and it is now aware of at least 339 dog fertility businesses across the UK.
Such clinics, which typically offer artificial insemination, progesterone testing, cytology and ultrasound scanning, are often operated by lay people, rather than veterinary professionals.
There have been concerns about the seeming indiscriminate use of breeding procedures by some fertility clinics, and about links to low welfare breeding operations.
Naturewatch says some fertility clinics have been found selling and administering prescription medicines and offering to perform operations.
The charity now wants to understand what veterinary professionals think about this new industry, and is running a short survey until 21st August 2022.
In particular, Naturewatch wants to know who you think should be permitted to perform commonly offered breeding procedures.
It also wants to hear your thoughts about possible solutions.
Are canine fertility clinics inherently problematic?
Or could canine fertility clinics - if operated ethically and regulated properly - bridge the gap between breeders and the veterinary profession?
Complete the survey here: https://action.naturewatch.org/canine-fertility-clinic-survey-for-veterinary-professionals
RCVS Knowledge launched the Canine Cruciate Registry on the Amplitude pro registry platform last year.
The automated registry, the first of its kind in veterinary medicine, allows the profession to evaluate the success of surgical techniques, and practitioners to benchmark their performance.
In June, RCVS Knowledge had a poster detailing the purpose, impact and aspirations of the registry accepted at the PROMs research conference, which before now typically only accepted submissions from the field of human medicine.
This, says Amplitude, marks the first step in sharing information about running registries designed to identify best practice in the care and treatment of both animals and people.
Chris Gush, Executive Director of RCVS Knowledge, said: "RCVS Knowledge is proud to be leading the development of clinical audit and registries to support the veterinary professions on their journey to continually improve the care they deliver.
"Registries are key in supporting the professions in understanding first-hand information about our patients with certain conditions, both individually and as a group, contextualizing with information from their owners, and over time, to increase our understanding of that condition.”
The ISFM says Congress will offer veterinary professionals an extensive scientific programme designed to support a multi-modal and cat friendly approach to caring for feline patients with acute upper urinary tract disease and other emergencies.
Speakers will include Søren Boysen (Emergency & Critical Care), Serge Chalhoub (Internal Medicine), Laura Owen (Soft Tissue Surgery) and special guest Allyson Berent (Non-Invasive Surgery).
Sam Taylor MRCVS, ISFM Veterinary Specialist Lead (pictured right) said: "We seem to be seeing more and more feline urinary cases, urolithiasis and acute kidney injury - and of course the familiar blocked cats!
"In Dublin, I can’t wait to hear how to approach these cases as well as look more in-depth at ECC and discuss cat friendly critical care amongst many other topics from all angles – surgery, medicine, behaviour, imaging and more!’
The 2023 ISFM Feline Congress Dublin is open to veterinary surgeons and nurses of all experience levels.
https://icatcare.org/congress-2023-dublin/
The aim of the survey is to provide a better understanding of the views, experiences and challenges faced by disabled and chronically ill people within the veterinary profession and provide an insight into how the profession and educational institutions can be more inclusive.
You do not have to be disabled or chronically ill to complete the survey, which will take you around 20 minutes to complete.
Claire Hodgson, director and co-founder of BVCIS, said: “Working in the veterinary professions with a chronic illness or disability can be hugely challenging, but there is currently a knowledge gap in terms of understanding exactly where the problems lie.
“A 2019 RCVS survey of the professions found that around 6.7% of vets and 7.4% of RVNs have a disability or medical condition that limits work that they can do, but the true figures are likely to be much higher.
"No reliable data for veterinary students currently exists.
“The purpose of this survey is to close that knowledge gap and help us understand how we can better support disabled and chronically ill people in the workplace and education to create a more inclusive working culture.\
“Those living with disability and chronic illness are often hugely resourceful and fantastic problem solvers because of the day-to-day challenges they have had to learn to overcome.
"They have a great deal to contribute to the sector, and it is important that they feel valued and respected and have access to the tools they need to thrive.
“Diversity makes the workforce stronger, so we are calling on as many different people as possible from across the veterinary community to complete our survey so that, together, we can help create a more inclusive workplace for all.”
The survey will be circulated by email to all RCVS registered veterinary surgeons in the near future.
Details will be circulated to students via their educational institutions.
The RCVS says all survey responses will be completely confidential, and results will only be analysed and reported at a level that does not allow identification of individuals in any way.
Completed surveys will not be seen by anyone at the RCVS or BVCIS – the IES will send through a report with key research findings to both the RCVS and BVCIS after the survey has closed.
The money, which was raised from the annual raffle and auction was nearly 50% more than last year's total, which was an already impressive £27,800.
When the total was announced, former Vetlife President and auctioneer for the evening, Graham Dick was visibly moved and rendered temporarily speechless.
Once he's had a chance to recompose himself, he said “Your continued selection of Vetlife as the nominated charity for your now legendary fundraising at your annual conference not only raises much needed funds to enable it to continue to fulfil its mission, but also provides an excellent opportunity to re-enforce its contribution to the wellbeing of so many fellow veterinary professionals.” \
“This amazing sum raised could not have been possible without the provision by so many of such a wide range of raffle prizes and high value lots for auction and the generosity of those who bid unstintingly for them.
"On behalf of those in our veterinary community for whom such generosity may have made a substantial difference Vetlife is extremely grateful.”
Vet Dynamics Director Vicky Robinson said: “Both Graham and I were virtually speechless to see the amazing generosity from our delegates and exhibitors and, of course, the kindness of the donors.
"It's such a pleasure to be able to contribute to a charity who work tirelessly to help our wonderful profession.”
Photo: Vicky Robinson and Graham Dick
Janssen Animal Health has announced that it has acquired the distribution rights for a range of sedatives and anaesthetics for small and large animals, including Dexdomitor, Domitor and Antisedan.
Janssen aquired the marketing and distribution rights, which were previously held by Pfizer Inc, from Orion Corporation.
Dr. Enno Gottschalk , Janssen's European Director Marketing and Sales said: "This acquisition of distribution rights results in the perfect combination of proven and effective products with the outstanding service and technical selling capabilities of Janssen Animal Health. The products include the sedative Dexdomitor and Domitor, as well as the antagonist Antisedan. Among large animals, predominantly horses, the sedative injection Domosedan is now on offer as part of the Janssen Animal Health portfolio."
The videos, by BCF in-house vet Ben Sullivan BVSc MRCVS (pictured right), give a step-by-step guide for each of the measurements covered (LA:Ao ratio, EPSS and EF), to enable viewers to get more from their ultrasound equipment.
Ben said: "At BCF we’re always striving to produce educational resources to help our customers make the most of their imaging equipment, and welcome suggestions from all quarters. In recent months we’ve received a large number of requests for help performing basic 2D echocardiographic measurements. In response to those requests we produced this short video series providing a 'how-to' guide for three of the most common measurements encountered in practice."
The videos were filmed using a Vivid iq, the latest cardiac ultrasound scanner from GE.
Ben added: "We hope you find them useful, and welcome suggestions for other topics you’d like to see covered. Please don’t hesitate to visit our website – www.bcftechnology.co.uk – to access the cardiac measurement videos along with a wide range of other learning materials. We have also recently introduced free monthly webinars. The recorded webinars are also available to view at www.bcftechnology.co.uk."
To watch the cardiac measurement videos, visit: http://bit.ly/2rW1BxM
The programme includes more than 130 hours of CPD delivered by over 100 speakers from home and abroad, with talks for all members of the practice team.
The UK speakers include Rebecca Geddes on kidney medicine and nursing; Amy Newfield on IV access techniques; Rob White on brachycephalic surgery and acute abdomen surgical techniques; Penny Watson on liver disease; Dick White on the surgical team; Butty Villiers on cytology for vets and nurses; John Chitty on several rabbits, small furries and exotics topics.
BSAVA President, Professor Ian Ramsey, said: “Following months of meticulous planning we are thrilled that the programme is now live
"The sheer range and high quality of our speakers and content, together with our new, more dynamic format takes webinar learning to a new level."
“Delegates will be able to develop their skills and knowledge on topics they see regularly in practice. To make things even easier we will be providing practical resources such as client handouts for delegates to take back to their clinics. This, coupled with many speakers sharing their own notes and practical resources means less note-taking and a quicker and easier way for delegates to share what they have learnt with their colleagues.”
There will be three keynote speakers; Jenny Campbell, a former Dragon on BBC’s Dragon’s Den, will be sharing her experiences as an entrepreneur and business leader. Two other keynote names will be announced shortly.
On the social side the focus is on bringing people together online to share light-hearted entertainment and laughter. Delegates can exercise their taste buds with some wine and whisky appreciation, throw some shapes with a virtual disco, exercise their bodies as well as their minds with yoga and unwind with some restorative meditation practices.
Ian added: “This year’s BSAVA Congress is going to be the most innovative ever and deliver like never before. There is plenty of relevant and engaging CPD for every practice professional, with all the convenience of a virtual event. If you haven’t already taken a look at the programme and registered, I urge you to do so now. With prices starting at just £99 +VAT for members it represents really great value.”
To register now visit https://www.bsavaevents.com/bsavacongress2021/en/page/home
To achieve the accreditation, Dechra’s Digital Learning team’s educational content, processes and services were reviewed and benchmarked against key opinion indicators by an LPI consultant.
Dechra Academy was first established in the UK in 2010 and has since launched in over 20 additional countries across the world.
Last year, over 5,000 veterinary professionals in the UK completed over 9,000 courses and there is currently over 60 hours of free CPD content available across the company’s therapy areas including endocrinology, dermatology, analgesia and anaesthesia, nutrition, equine analgesia and anaesthesia and locomotion.
The company has just launched the first of two courses in its ‘Purffect Partner’ series, which focuses on identifying and treating unintended feline weight loss.
A further four case studies will be added in the coming months.
www.dechra.co.uk/academy.
The Kennel Club has announced the results of some research which shows that children's pester power was behind the decision to buy a dog for one in four households1.
One in ten said their children chose the breed or crossbreed that they ended up buying. One in ten also said they buy dogs as presents, something which the Kennel Club highlights as a concern in the run up to Christmas.
The Kennel Club's Discover Dogs survey, which has been conducted to highlight the event of the same name which takes place at Earls Court on 9th and 10th November, has also revealed that too many people are buying a dog without realising that there are great differences between the care needs of the different breeds and crossbreeds. One in ten admitted that they did no research about their chosen breed but bought their puppy because of the way that it looked. A further 40% said that they chose their puppy because they liked the way that the breed looked overall.
According to Kennel Club Breed Rescue organisations, 'wrong breed' and 'can't cope' account for 15% of the dogs that need to be rehomed, a situation that could be easily avoided with the right research2. Only 17% of people in the Kennel Club's Discover Dogs survey say that their choice of dog was influenced by whether it would suit their lifestyle.
To try and address this issue, the Kennel Club has launched a Discover Dogs homework pack for children, to help them to do vital research about dog ownership.
Caroline Kisko, Kennel Club Secretary, said: "Children have a major influence on their parents' decision to buy a dog in the first place, and then over which type of dog they buy. In the lead up to Christmas we want families to be thinking carefully about whether a dog is right for them, and if so which breed would suit their lifestyle, rather than buying on a whim, and this is what the Discover Dogs event is all about.
"We have released the Discover Dogs homework packs to help children get all of the information that they and their parents need to make the right choice about their lifelong companion. This ranges from the type of dog they buy, where they buy it from, and what that dog will need throughout its life."
Children under 12 years old go free to the Kennel Club's Discover Dogs event, where they will be entertained in the Young Kennel Club Kids' Zone with fun dog displays, face painting, treasure hunts and much more.
The Young Kennel Club is open to children aged 6-24 years old and it helps young dog lovers to learn new skills, understand more about dogs, to build confidence and to make new friends. The homework pack can be found at www.discoverdogs.org.uk/buyingadog.
The Royal Veterinary College has received a donation of £1m from the Jean Sainsbury Animal Welfare Trust towards a £1.5m refurbishment of the Beaumont Animals' Hospital in Camden, London.
The Hospital will be renamed as the Beaumont Sainsbury Animals' Hospital in Jean Sainsbury's honour, as a reflection of the matched values shared by Jean and the College. The Hospital has remained open during the refurbishment, which is due to be completed in Spring 2011.
Graham Milligan, Clinical Services Director at the Royal Veterinary College said: "This Landmark donation enables the College to create a 21st century veterinary primary care practice that is unrivalled in Central London. We are delighted to be able to celebrate Jean's life by renaming our Hospital in her honour, as she was dedicated to improving animal welfare and promoting responsible care of animals and sound primary veterinary care."
Jean Sainsbury, who died in 2007, was a frequent visitor to the hospital and provided funds to assist clients in receipt of state benefit with essential care and treatment of their pets. Jean especially valued the work of the Beaumont Animals' Hospital because it provides the highest quality first opinion services for pet owners in Camden, and that this service is based on the ethos that all treatments and procedures should be necessary and appropriate to the animal's needs.
Colin Russell MBE, Chairman of the Jean Sainsbury Animal Welfare Trust said: "The Trustees feel it is a fitting tribute to Jean Sainsbury, who was dedicated to animal welfare, to have her name added to the Beaumont Animals' Hospital which she supported so enthusiastically during her lifetime."
For many years Jean Sainsbury was a supporter of the Royal Veterinary College and its hospital for small animals in Camden. Grants to the College helped to fund the first phase of the Queen Mother Hospital for Animals at the Hawkshead campus in Hertfordshire and grants were used at the Camden Town site to refurbish operating theatres and waiting and reception areas in the animals' hospital. Since 1994 the Trust has subsidised veterinary costs for those on low incomes. Jean Sainsbury's support was formally recognised in 1994 by the award of an Honorary Fellowship of the College.
The extensive £1.5 million refurbishment of the hospital includes improvements to the reception and waiting areas for clients, refitting of the five consultation rooms; major upgrades to the dispensary and treatment room, a complete refit of the radiography suite including updating to the latest digital standards, a refit of surgical facilities including the creation of a new dedicated dental suite, the expansion of ward facilities for exotics, an overhaul of the ward space for dogs including expansion of the isolation facilities (to minimise likelihood of spread of infectious diseases) as well as complete refurbishment of seminar room facilities for students, new office accommodation and major improvements to living quarters for the veterinary nursing team.
The majority of posters, leaflets and other displays in veterinary practice waiting rooms are more effective at building ambience than increasing the turnover of the practice or selling a particular product or brand, according to a new survey carried out by veterinary marketing agency TMA.
The national survey of more than 100 veterinary practice managers found that:
TMA says it believes practices are missing out on a major marketing opportunity by not changing their displays more often, not being more selective about what is displayed, and not making the most of interactive or digital display technology.
Helen Cawthra, Managing Director of TMA believes that product manufacturers are also missing out on a major opportunity. Significantly less than half of all display and point-of-sale material in vets' waiting rooms is provided by suppliers. On average, 64% is sourced by the veterinary surgeons themselves.
Helen said: "Two thirds of respondents claim that they hardly get any materials from suppliers. The same number claim they would be more likely to put up more if they were provided with it.
"It is all very well building ambience and providing loyalty but in today's market, it is important that vets take hold of every opportunity to generate revenue in every way possible. Vets and the manufacturers are both missing out."
Founded in 2005 by Jane Howorth MBE, the British Hen Welfare Trust rehomes commercial laying hens that would usually be sent to slaughter, typically at 18 months.
The charity has rehomed hens in schools, community areas, prisons and back gardens around the country, where they have plenty of life left both as egg layers and companions.
The millionth hen, named Henrietta by His Majesty, was rehomed at Highgrove Gardens in Gloucestershire, along with 30 others earlier this month.
Jane said: “We’re thrilled that one million hens have been adopted and extremely pleased that Henrietta and her 30 feathered friends are heading to Highgrove Gardens.
"Helping a lorry load of 4,000 was my original target and we’ve exceeded my expectations by some margin!
"To think that so many hens have had a happy retirement gives me a great deal of pleasure as I’m sure it has for all the kind-hearted British supporters who’ve taken these deserving little creatures into their homes and hearts.
"From the day I started this charity, it’s been a privilege to meet and work with people who want to help hens and to work alongside the egg industry to champion hen welfare and free range eggs.”
www.bhwt.org.uk/one-millionth-hen.
During the course, which counts as 7 CPD hours, some of the best-known veterinary experts in equine nutrition will be sharing their knowledge with the speaker panel comprising Caroline Argo, Andy Durham, Pat Harris, Nicky Jarvis and Sarah Stoneham.
Course organiser Nicky Jarvis said: "Whether it's a conversation with an owner about their overweight horse, examining a geriatric pony with weight loss or formulating nutrition for an orphan foal, tailored nutrition is the cornerstone of every equine case we see in veterinary practice.
"We regularly treat a variety of conditions such laminitis and colic, but are we always confident about the best feeding advice to give our clients? And how often do we walk into a tack room full of the ‘latest’ supplements and wonder if any of them actually work?"
The course will look at a range of clinical conditions to enable vets to build evidence-based feeding advice into their treatment plans, formulate diets for any age of horse and see which supplements are worth the internet hype. The speakers will provide practical tips for everything from the anorexic pony to the stubborn weight loss case.
The course will cover how to:
BEVA President Lucy Grieve said: "Following the National Equine Forum’s Great Weight Debate (Equine) last month, appropriate equine nutrition has never been more topical.
"Equine obesity is a growing problem and this debate has highlighted how teamwork, communication and trust will help to tackle it to best effect. Veterinary professionals are in a unique and privileged position to support owners on all matters of nutrition and this course will give you the knowledge you need to provide practical, constructive help."
From superfoods to supplements: How to know more than the owner will cost £80.00 for members and £160.00 for non-members. To find out more and to book visit https://www.beva.org.uk/Education/CPD/Event-Details/eventDateId/555
In the study, which was supported by MSD and led by Rosie Lyle of Bishopton Veterinary Group, 18 farmers placed temperature loggers in the fridge where they normally store vaccines. Temperatures were then monitored between February and April. Throughout this period, 89% of loggers recorded a temperature outside the 2–8°C range at least once, and 43% recorded temperatures outside this range more than 50% of the time.
The authors say that these findings raise potential concerns about vaccine efficacy.
Rosie found that 55% of the loggers recorded a temperature over 8°C, and 39% recorded a temperature below 2°C.
Across all the fridges monitored, the maximum temperature recorded was 12°C and the minimum was -11.5°C.
Rosie said: "This is a surprisingly wide range. Obviously, these findings are concerning for farmers as we know that both too high and too low temperatures can impair vaccine efficacy.
"Live vaccines tend to be particularly sensitive to elevated temperatures, whereas inactivated vaccines are more affected by freezing, especially when the adjuvant contains aluminium salts".
"It’s important for both farmers and vets to be aware of potential concerns about vaccine efficacy, given the possible impact on herd health and the potential for vaccine failure to reduce trust in vaccines and herd health recommendations".
In light of Rosie’s findings, other XLVets practices are now encouraging farmers to take action to improve medicine storage, including using max/min thermometers or temperature loggers to track fridge temperature, as well as taking steps to maximise the efficiency of each fridge.
Susan Goodfellow, Marketing Manager at XLVets, said: "We wouldn’t have known that this is an important issue to highlight to farmers without collecting the information, so Rosie’s study was very valuable.
"In the XLVets community, we support clinical leadership with these kind of projects – we actively collect data and make sure that farmers can benefit from the latest findings. As a group of independent practices working together, we can achieve much more than we could in isolation."
The company says that as a community interest company, it can help to bridge the gap between charities, which provide help only for those who are eligible, and commercial practices, which are becoming increasingly unaffordable as they are acquired by corporates and private equity companies.
The rules governing CIC companies mean that their assets can only be used for their social objectives and there is a limit to the money that can be distributed to shareholders: 5% above the Bank of England base rate to a maximum of 35% of profits.
Animal Trust does not charge consultation fees, so all pets are initially seen free of charge. If it turns out there’s nothing wrong, there's no charge. If treatment or medicine is required, prices are published on the website, so clients can see exactly what everything costs.
Founder Owen Monie says: “We are here to provide a comprehensive vet service for people who earn a real, living wage. We want to deliver the best access to good vet care and to remove the barriers that stop people getting care for their animals – that’s why we provide free consultations. This means pet owners can get professional advice without worrying about having to pay a consultation fee. If no treatment is needed – there’s no fee. It’s as simple as that.”
Owen says that large corporations argue they can bring better management, efficiency and innovation to the sector, and claim that costs have gone up in part due to advances in animal medicine and clients’ expectations.
"That may well be true, but big isn’t always better. In addition to its legal status as a CIC, Animal Trust lives by a set of core values (straightforward, accessible, sustainable and fair) that are becoming increasingly meaningful to customers and clients as an alternative to companies who appear to be only interested in the bottom line. There isn’t an NHS equivalent for animals – so is becoming a CIC the model that all vet practices should be looking to adopt?"
A single vial can now be used for 8 days after reconstitution when stored in a fridge at between two and eight degrees celsius.
This, says Virbac, will help maximise the use of each vial, ultimately reducing wastage and providing a cost-effective solution.