Brand Manager Dr Amy Scott said: "Because pain is often very difficult for owners to spot, the website highlights some of the common signs that indicate their cat or dog is suffering.
"We have also included a range of additional measures that owners can take to improve the quality of life and maintain the joint health of their pet once Metacam has been prescribed. These include weight management, regular and gentle exercise and alternative therapies such as hydrotherapy or the use of joint supplements such as Seraquin."
The website highlights common painful conditions such as arthritis, as well as more acute scenarios such as post injury or surgery. It also describes the changes in behaviour owners should be aware of that could indicate their pet is in pain, for example reluctance to exercise, change in appetite, displays of aggression or depression.
Amy added: "The correct use of NSAIDs is also an important consideration for effective pain management. To help with this, the website contains a section on Metacam administration for owners, featuring a short video on accurate dosing and treatment."
Following last year's campaign, Merial commissioned a survey to learn more about how horse owners seek and receive information about the wider aspects of preventative healthcare, and in particular about the relationship with their veterinary practice.
In the survey of 455 horse owners, which was carried out by CMI Research, 78% said their veterinary surgeon was the most important source of information. The next most important influencers were yard managers/grooms at just 22%.
Louise Radford MRCVS from Merial said: "We wanted to learn more about client education and the opportunities for practices to get more from their client relationships, including vaccination and booster uptake. However we hadn’t estimated just how much horse owners rely on their vet for information!"
"However there appears to be a significant gap between vets as a source of information, and their client’s purchasing habits. Health plans are a great example of the potential for improved compliance, with benefits to the horse, client and practice. Yard health plans present an opportunity to increase booster uptake and also to include animals that might not otherwise be vaccinated.
"Of those horse owners and grooms surveyed who did not vaccinate some or all of their horses, their reasons included horses that never leave the yard, or are old, young, or do not interact with other horses. Yet we know that horses that don’t travel are still at risk of equine flu, as virus can travel up to a mile as an aerosol on the wind, in addition to being carried on objects such as buckets and tack.
"So as the key influencers on preventative healthcare, there is much that practices can do to further engage with clients to increase uptake of products and services, improve client loyalty, and ultimately boost the practice business."
For more information on Equine Flu Awareness Month- 2017, including client materials and video content, visit www.equinefluawareness.com
MSD says the campaign will help veterinary nurses and front-of-house staff start the conversation about parasite control by asking clients about their pets' favourite hiding places, where parasites are often found. The supporting campaign tools and materials are designed to help practice staff then uncover pet owner needs to ensure they get the best recommendation.
Amanda Melvin, Marketing Manager at MSD Animal Health said: "Vet nurses and front-of-house staff are usually the first contact pet owners have with the practice. Yet the potential they have to add value to the whole consultation process is often underestimated.
"Our ‘No Hiding’ campaign has been designed to make use of this expertise by helping them find a way of sharing their knowledge. When it comes to pet owners this is usually best achieved by sharing those conversations about the unusual quirks and habits of their pets. That way they can uncover their hiding places and give them the best advice on parasite control."
The ‘No Hiding’ campaign offers a range of resources for practices including in-practice training, social media support, and interactive waiting room resources - demonstrating the practice’s expertise and allowing pet owners to share in the unique hiding habits of their pets.
For further information, contact your MSD Animal Health account manager.
The trial is the result of a six-week consultation held by the College in June 2016, asking for the profession’s views on a proposed new system of CPD - one that concentrates less on hours logged and more on interactive, reflective learning and measuring the impact that CPD has on the individual’s practice and patient health outcomes.
The College says that while an overall majority of the 3,357 people who responded to the College’s consultation agreed with the proposed changes to the CPD requirement, certain elements received less support than others. The lowest amount of support was received for the ‘reflection’ component with 35% of respondents disagreeing with it.
The RCVS Education Committee and VN Council therefore agreed that a pilot of a new outcomes-based approach should be held during 2017 before making a recommendation to RCVS Council. The RCVS Council approved this proposal at its meeting on 10 November 2016, after which 117 volunteers were recruited, 60 of whom were able to attend the training days.
A veterinary surgeon who signed up for the pilot and works in veterinary industry, Gina Dungworth, said: "I really appreciate the acknowledgement of non-clinical CPD practices, and while I was originally sceptical of the proposed system the pilot day has so far been clear and helpful."
A veterinary nurse volunteer, Lindsey Raven Emrich, said: "CPD is such a varied part of a veterinary professional’s career, and it very much depends on the person how easy it is to do. I find myself doing a lot of reflection as a natural part of reading articles, and I’m hoping this new system will expand that way of thinking into other areas of CPD."
The volunteers will now pilot the new proposed system and report to Education Committee, VN Council and RCVS Council.
"We would like to reassure vets, and through them dog owners, that we are constantly reviewing adverse event report data to ensure that the benefits of each UK licenced veterinary medicine product outweighs the risk posed by their potential side-effects.
There are a number of vaccines authorised in the UK containing either two (L2) or four (L4) strains of Leptospira. Based on the most recent periodic safety update report data received for each product, the incidence of adverse animal reactions for all L2 vaccine products combined is 0.015%; for L4 vaccine products this figure is 0.069%.
In other words, the VMD has received fewer than 2 adverse reactions for L2, and fewer than 7 for L4, for every 10,000 doses sold. This includes every suspected adverse event reported, even cases that were considered unclassifiable or were later found to be unrelated to the vaccine.
The overall incidence of suspected adverse reactions for both L2 and L4 vaccine products is therefore considered to be rare."
The proposed withdrawal is vigorously opposed by the National Pig Association, which argues that zinc oxide is effective at controlling E.coli infections and can result in lower use of antimicrobials. Furthermore, the ban was proposed by France and the Netherlands, neither of which use zinc oxide.
The Veterinary Medicines Directorate has submitted evidence to support a proposal for a 10 year transition period if medicines containing zinc oxide are to be withdrawn. This will allow for changes in pig farming practices to avoid increases in the occurrence of diarrhoea at weaning, to ensure animal welfare and prevent increases in the use of antibiotics.
The European Commission will now make a final decision on zinc oxide products - taking into account the CVMP’s recommendation and evidence submitted by Member States - which is expected to be announced some time after June this year.
Last year's event generated an impressive amount of media coverage about ticks on Radio Four's Today programme, BBC Radio 1, 2 and 5, BBC TV Breakfast, BBC TV News, Good Morning Britain, ITV News and Channel 5 news, amongst others, providing an opportunity for practices to convert heightened public awareness into more protected pets.
Amanda Melvin, Small Animal Marketing Manager at MSD Animal Health said: "Last year’s Tick Awareness Month was a great success thanks to the high involvement of veterinary practices. We would like to give as many practices as possible the chance to get involved this year so are urging surgeries to get in touch early and we will ensure you get a pack of support resources for this nationwide event."
For further information, contact your MSD Animal Health representative or visit: www.bigtickproject.co.uk.
Sue, who is President of the European Society of Dermatology and an RCVS Specialist, says in a video interview that antimicrobial resistance (AMR) is making otitis externa cases difficult to resolve and that vets can help overcome the problem by rethinking their first line prescription choices.
In the video, created in conjunction with Elanco Animal Health (maker of Osurnia), Sue said: "It’s a sad thing to say but if everybody did manage cases of otitis externa appropriately first time, I probably wouldn’t have a job at all."
"Many of the cases I see as a referral clinician are longstanding cases with very severe, multiply-resistant infections. If we get these cases right on the first occasion with appropriate prescription of drugs, and we don’t hurt dogs so we can give ongoing treatment, then we’d never ever see pseudomonas infection again."
Sue believes part of the problem is that veterinary surgeons are incorrectly saving some of their best first-line treatments for difficult cases. This is perpetuating the antimicrobial resistance problem as cases are being inadvertently mismanaged.
She said: "Florfenicol, which is the active antibiotic in Osurnia, has excellent gram positive activity which makes it an ideal first line choice. However, there’s a misconception that florfenicol is a fluoroquinolone - which it isn’t - so vets are incorrectly ‘saving it’ rather than using it on the first occasion."
Sue also highlights that poor compliance, resulting from the patient’s behavioural problems associated with ear phobia, also has a long-term impact:
"We’ve seen many 'well behaved' dogs that have bitten their owners as a result of fear aggression; we’ve had dogs that have pinned their owners against the wall. I would argue very strongly that if you use long-acting products in dogs on the first occasion then you avoid creating that problem and these dogs don’t become difficult to medicate on a long-term basis."
Sue summarised two factors that vets need to consider when deciding on the appropriate treatment: the right active ingredients to target common first-line pathogens; and the method of application. She urged vets to consider using a long-acting product applied within the practice, removing the need for home treatment to reduce stress for both owner and the dog, improve long-term compliance and maximise clinical outcomes.
To hear Sue’s tips on how to treat cases of otitis, watch the video here – www.osurnia.co.uk
The Queen's Medal is the highest honour the College can bestow upon a veterinary surgeon.
Dr Johnson is the Chairman of World Horse Welfare, travelling internationally and lecturing on behalf of the charity with a particular involvement in fundraising, profile-enhancing and education. He is also the Chairman of the World Horse Welfare International Committee, and a regional representative for the Veterinary Benevolent Fund as well as being Deputy Lord Lieutenant for Lancashire.
After graduating from the University of Liverpool in 1969 he established an equine and farm animal practice in 1974 on the Fylde Coast. He then quickly became involved in many other lines of work, lecturing at the Myerscough College for thirty years, acting on the Agricultural Training Board, and serving as RCVS President from 1993-1994. He was also an RCVS Council Member for 28 years (1986-1998; 2000-2016) and served on many RCVS Committees.
Barry said: "This is an enormous honour for a practitioner from Lancashire. I have always enjoyed being a veterinary surgeon and am grateful to my colleagues and clients for making my career so fulfilling rewarding and fun."
He was nominated by fellow veterinary surgeon, Dr Peter Jinman, a current member of RCVS Council. In his nomination Dr Jinman said: "There are few members who have contributed so much of their personal time for the benefit of the veterinary profession both locally and nationally… That this has been done often without the knowledge of the public or the rest of the profession and at no little personal expense, demands recognition… Barry represents the very best of what a veterinary practitioner can achieve both in terms of his profession and in wider society."
The College has also announced that Kathy Kissick has won this year's Golden Jubilee Award, the highest honour that can be bestowed on a veterinary nurse.
Kathy is a trustee of the Alderney Animal Welfare Society and has previously acted as the Head of School for Veterinary Nursing and Farriery Science at Mysercough College in Lancashire. She qualified as a veterinary nurse in 1983 and, since then, has acted as an external examiner and adviser for a number of veterinary nursing course providers over the years and is currently on the editorial board for The Veterinary Nurse.
She has also been very active within the RCVS, initially as a nursing examiner and then as both a Member and then Chair of the RCVS Veterinary Nurses Council.
Kathy said: "I am delighted, honoured and humbled to accept the Golden Jubilee award and hope that I can continue to inspire veterinary nurses, throughout their careers, to always do the very best for their patients, clients and colleagues but not to forget to follow their dreams."
The winners will receive their accolade at this year’s RCVS Day, which takes place on Friday 7 July at the Royal Institute of British Architects.
Bought By Many is a company which, until now, has been using technology and data to find the best value insurance cover for pet owners whose needs are not being met. It claims to have helped 265,000 members to get better deals from existing pet insurance providers in this way.
However, in response to 40,000 pieces of customer feedback, it has now launched its own policies.
The company says that common frustrations with existing policies included: premiums that jump after the first year of cover and continue to increase over the life of a pet; customers receiving no benefit from pet insurance if they do not need to claim; and not being able to switch pet insurers and maintain cover for a pre-existing medical condition.
As a result, Bought By Many has launched three new insurance products which it says include features that no other insurer currently offers:
The company also offers 'Value', 'Regular', and 'Complete' conventional pet insurance products. These, it says, also respond to member feedback – for example, by offering the option of a zero excess or dental cover on certain policies.
Bought By Many has also launched a low-cost Liability Only policy for dog owners that starts at £10 a year.
Steven Mendel, Co-founder and CEO of Bought By Many said: "When we started Bought By Many, we wanted to transform the customer experience of insurance, helping people find the right cover for their unique needs. Our social and digital model allowed us to gather a unique set of data that showed consumers see significant gaps in the insurance currently available for cat and dog owners. These insights led to us creating our own pet insurance product range."
The change has come about following a review of the assurance scheme's standards, when it was decided that all Red Tractor vets should be members of PVS, not just those carrying out Real Welfare assessments, as was previously the case.
Other changes in the review focus on the responsible use of antibiotics and a number of the animal medicine standards have been strengthened.
Red Tractor says the PVS membership requirement is in line with another new standard which will require veterinary surgeons to declare they only prescribe antibiotics for use on Red Tractor pig units in accordance with the PVS Prescribing Principles for Antimicrobials.
Red Tractor technical manager Joanna King said: "Ensuring every Red Tractor registered vet is a PVS member will help keep them abreast of the most recent version of the Prescribing Principles, along with other guidelines and publications."
Assessors undertaking Red Tractor farm assessments can verify whether the retained farm vet is a current PVS member through their membership number which is required on the quarterly veterinary report forms.
Membership numbers can be checked against an online PVS membership checker.
A number of candidates have already come to the VetSurgeon.org forums to discuss their candidacy and help voters decide whether they're worthy of your vote; their individual discussion threads are linked to below.
The College points out that there is a new voting platform this year, designed to make it easier to vote online.
The new system includes regular personalised email reminders from Electoral Reform Services which include a link to the voting platform and the ability to log in securely straight away, without having to refer to the ballot paper in order to find the security codes. Using the email address provided the College, veterinary surgeons can also ask ERS to reissue the security codes if needs be.
Voting for both of this year’s elections opened on Friday 24 March with an email sent to all those eligible to vote for whom the College holds an email address. Ballot papers have also been despatched to all eligible voters along with booklets containing the candidates’ biographies, contact details and manifestos. Instructions on how to vote online and by post are included with the ballot papers.
There are 16 candidates contesting six places on RCVS Council, including three existing Council members eligible for re-election and 13 candidates not currently on Council. They are:
All votes must be cast, either online or by post, by 5pm on Friday 28 April 2017.
Once again this year the College invited members of both professions to ‘Quiz the candidates’ by putting their questions directly to all those standing for election. Some of the key themes this year included Brexit, complementary/ alternative therapies, the structure of the veterinary industry, out-of-hours work and veterinary nurse remuneration among others.
Each candidate was invited to choose two questions to answer from all those received and produce a video recording of their answers.
These videos, along with biographies and statements for each candidate, are available to view on the RCVS website at www.rcvs.org.uk/vetvote17.
No need for movie star looks, but if you've got a particular knack for taking blood pressure readings and are happy to appear on screen, the company is offering feline goodies and £50 Love2Shop vouchers in return for your help. And who knows, it could be the start of a second career in Hollywood.
Ceva is also asking veterinary surgeons and nurses for their top tips for taking blood pressure in cats, with the information potentially being featured in the film and shared with veterinary practices across the country.
For further information, please contact your local Ceva Animal Health territory manager or email cevauk@ceva.com.
The company says there will be experts on hand to answer 'highly anticipated' questions about the new something.
In addition, Royal Canin Weight Management Specialists will be on the stand to help veterinary professionals tackle the number of overweight and obese cats and dogs in the UK.
The company says it'll be providing guidance and training opportunities for veterinary surgeons and vet nurses seeking support on obese and overweight pets, helping them to carry out thorough assessments and implement tailor-made treatment programmes.
As part of its continued support of the Guide Dogs charity, visitors to the stand will also be able to have a go at reading special kibble braille signs and get tips on making veterinary services more accessible.
The company says the new diets are based on a formulation high in protein and low in carbohydrate, of which 90% of the protein is of animal origin, providing clinical nutrition closest to the needs of dogs and cats as carnivores.
Virbac adds that the compact range allows veterinary practices to meet the main nutritional needs encountered in practice with just 15 products, making it easier for practice teams to navigate, whilst also reducing stock holding requirements.
Andrew Connolly, Pet Food Manager at Virbac, said: "We’re really excited to introduce our new clinical diets to the profession as a genuine advancement in clinical nutrition."
He added: "We regularly hear from practices who are frustrated with working hard to promote diets only to lose the sale to alternative channels. This doesn’t have to be the case and I would encourage any practices in a similar situation to speak to their Virbac Territory Manager to see how we can help."
The Veterinary Animal Welfare Coalition was formed to meet the recommendations in the Vet Futures project and aims to deliver awareness raising and behaviour change communication campaigns, based around responsible pet ownership and the five welfare needs as outlined in the Animal Welfare Acts.
Over 500 vets and vet nurses took part in the survey, 23% of which said the number one thing they wished their client knew about their pet was diet-related, with suggestions ranging from considering "Am I feeding them the right food?" to "Pets need a lot less food than we think!", and "We have to protect them from themselves and not give into that 'look', especially where food is concerned!"
The answers given fell into 26 different themes, covering a wide variety of pet care issues. The top five most frequently mentioned things veterinary professionals wished all pet owners knew are:
Gudrun Ravetz, President of the British Veterinary Association said: "Every owner loves their pet; however, the vet team often see animals with problems that could be avoided. Vets and vet nurses are invaluable sources for pet care information with years of training and experience under their belts, and will be more than happy to answer any queries or concerns owners may have about their pets."
The BVA says that every day throughout National Pet Month, the Veterinary Animal Welfare Coalition – the British Veterinary Association, British Veterinary Nursing Association, British Small Animal Veterinary Association, British Veterinary Zoological Society, Blue Cross, PDSA and RSPCA – will be tweeting the various things vets and vet nurses wished pet owners knew. To find out more, check out their Twitter feeds or follow the hashtag #Wewishyouknew.
Samantha Morgan, President of the British Veterinary Nursing Association, said: "People bring their pets to the veterinary practice when they are sick, however, what they also do not realise is that the Veterinary team can also provide a lot of advice for keeping pets healthy too. From diet and exercise to flea and worming treatments, veterinary nurses and veterinary surgeons have the knowledge to keep pets happy."
The kit uses an indirect semi-quantitative IgG antibody assay which provides an easy-to-read colour change which clearly distinguishes normal IgG levels (>8mg/ml; colourless), partial FPT (4-8mg/ml; pink) and levels generally considered diagnostic of complete FPT (<4mg/ml; purple).
Vetlabs says the kit has a proven sensitivity and specificity of 97.4% and 93.6% respectively, and responds equally well with anticoagulant whole blood, serum or plasma. And with no additional equipment or refrigerated storage required, it is a true field test.
Mike Fleming, CEO of Vetlab Supplies Ltd said: "It’s not often you get to launch an equine diagnostic that’s genuinely life saving. With Fastest IgG Equine, vets can now give a clear-cut Failure of Passive Transfer (FPT) diagnosis at farms, stables or equestrian centres – and all in just 10 minutes."
According to the company, as many as 1 in 5 new-born foals can suffer some degree of IgG FPT. Foals with no antibody protection, due to complete FTP, have an estimated 75% chance of contracting debilitating or life-threatening infection. Even foals with some protection following partial FPT have only a 50% chance of resisting invaders such as Anaplasma, Giardia and Cryptosporidium.
The new-born foal’s absorption of maternal antibodies is most efficient in the first 6 to 8 hours of life, effectively ceasing after 24 to 36 hours. Veterinary surgeons and managers of equestrian facilities have only this narrow window to recognise FPT and act to save a valuable new-born from life threatening infection.
Mike added: "With Fastest Equine as part of their field kit, equine vets are equipped to diagnose and treat antibody deficient foals with life-saving colostrum, colsotrum formula substitute, or administer oral or intravenous IgG, within that critical first 24 hours."
Over 500 practices took part in the 2016 initiative, and Avacta is hoping even more will get involved this year, helping to raise awareness of allergies in cats and dogs.
Marketing Manager Gary Skipper said: "This year’s PAW campaign will focus on the clinical signs associated with allergies in cats and dogs as well as what is involved in the diagnosis and treatment process."
To help raise the PAW profile, Avacta has created a series of cartoon characters, such as the one pictured right, to help engage pet owners with the initiative and demonstrate the clinical signs associated with allergies in pets. There'll be a competition to name the cartoon characters at Avacta's stand (808) at BSAVA Congress this year, for the chance to win a personal pet portrait.
Gary said: "There are a wealth of reasons to get the practice involved in the initiative. PAW aims to help boost awareness among clients of the common clinical signals associated with allergies in cats and dogs; we will be offering heavily discounted canine and feline allergy tests throughout June to help reduce costs, and the campaign also helps to encourage team work by getting everyone at the practice involved in the competition for the best PAW waiting room display using the pack materials – the winning practice will receive a luxury hamper!"
To register your practice for the 2017 Pet Allergy Week, complete the online registration form at www.avactaanimalhealth.com/PAW. Alternatively speak to your local Territory Manager or contact the Avacta Customer Services Team on 0800 3 047 047 or email customer.services@avacta.com.
The registration deadline to receive a pack is Friday 5th May.
VetSurgeon.org has published a light-hearted practice waiting room poster designed to help pet owners learn good 'vetiquette'
The idea came about after Hamilton-based Julie Innes MRCVS shared a poem she'd written to display in her own practice waiting room in the VetSurgeon.org forums. It was such a gem that VetSurgeon.org commissioned Joe Wright, the illustrator behind the much loved 'What a Mess' children's books, to bring Julie's poem to life.
The resulting poster (pictured right; click to enlarge) is now available to buy on Zazzle (https://www.zazzle.co.uk/vetstuff), priced at £10.45 +P&P for an A2 version and £9.40+P&P for the A3 version.
The price includes a 5% royalty, which will be donated to the Veterinary Benevolent Fund (VetLife).
There is also a collection of VetSurgeon.org and VetNurse.co.uk exclusive coffee mugs (£10.30 +P&P), bearing cartoons from the poster. Again, the royalty on sales of these mugs will be donated to the VBF.
The poster has also been published on VetSurgeon.org's Facebook feed, so it can be shared on practice Facebook pages.
The company says it has already used part of the funding facility to acquire six practices – four in Wales and two in South London, with the aim to attain many more practices in 2017 across the UK.
Medivet now has 169 veterinary practices across the country, making it the fourth largest veterinary group in the UK.
Will Taylor, Corporate Relationship Manager for HSBC in Thames Valley, said: "It is great to see that Medivet has gone from strength-to-strength over the past few years, with an ambitious business. HSBC has enjoyed a long-standing and highly effective business relationship with Medivet and this latest deal will allow the business to carry out its aspiring acquisition plan and continue to grow at a rapid pace."
Dr Arnold Levy, Chief Executive Officer at Medivet, said: "This latest round of funding will allow us to take up a vast amount of opportunities that have become available to us and accelerate the pace of acquisitions of further practices across the country. Last year we acquired over 50 new sites and this year we plan to attain even more, which is significant progress for our business and testament to our strong financial backing."
Feliscratch by Feliway is a synthetic copy of the feline interdigital semiochemical (FIS) naturally produced by cats and Ceva says it is the only product clinically proven to help divert scratching behaviour onto a desired location.
The company says it helps control both vertical and horizontal scratching and helps prevent inappropriate scratching with newly adopted cats or kittens.
The new pheromone is available in a pack of nine single use 5ml pipettes which should be applied on a scratching post to redirect the scratching.
The product attracts cats in three ways: the blue staining mimics the visual message (scratch marks), catnip helps attract the cat to the scratching post and the pheromone directs cat scratching on the surface where the product has been applied. One pack lasts for up to four weeks.
Feliscratch by Feliway can be used alongside Feliway Classic if the owner is experiencing stress-related scratching or alongside Feliway Friends for conflicts in the home.
Claire Russell, pheromone product manager at Ceva Animal Health said: "Scratching is a major problem in cat owning households with many owners experiencing damaged carpets, sofas and other household furniture. Feliscratch by Feliway can help redirect scratching onto a desired location, such as a scratching post, and can be used in conjunction with Feliway Classic and Feliway Friends to help prevent other stress-related behaviours."
Ceva Animal Health has launched a range of marketing materials to support the launch of Feliscratch by Feliway including a pet owner leaflet, posters, wobblers and a digital pack containing social media posts, product pack shots, logo and videos.
For information on Feliway visit www.feliway.com/uk.
The researchers say that when veterinary surgeons give advice to clients with the aim of changing their behaviour - such as encouraging them to feed their pet differently - they often speak in a directive style, which is driven by a paternalistic-type relationship.
This, they say, reduces a client’s sense of emotional connection to their vet, whilst limiting their personal choice and self-direction in the decision-making process. This consultation method, combined with its conflict with these basic motivational drives, may contribute to why low uptake of veterinary recommendations are reported throughout the profession.
One solution could be the use of evidence-based communication approaches that have been tried and tested in the medical profession.
Alison Bard, PhD researcher at the School of Veterinary Sciences, said: "Veterinarians are working hard to connect with their clients and promote the health of animals in their care, but being a veterinarian is not just about communicating science and methodology. Communication must also inspire motivation, prompt action and boost confidence for an animal carer to put veterinary advice into practice.
"The problem our research identified is that the perceived role of the veterinarian - to provide advice and solutions – leads to a personal communication style that leaves little room for empathy or client input. This style comes at a high cost for client engagement with advice, as we know from wider research that relational interaction and active participation of clients is essential for inspiring a change in behaviour. For the typical veterinarian, this may be surprising, as the clinical accuracy and relevance of advice has traditionally (and intuitively) been the focus of advisory services."
The research team believes a shift in veterinary surgeons' perceptions of advisory consultations is needed to improve the uptake of advice.
Alison added: "As a profession, veterinarians can benefit from recognising that behaviour change is incredibly complex. Being provided with the ‘right’ advice is not always enough for clients to put veterinary recommendations into action, especially where disease management is complicated and clients have mixed feelings over treatment options. How information is communicated in these cases affects client outcomes, meaning the difference between a motivated and unmotivated client can - in fact - be shaped by the veterinarian."
The research team hopes that this study will help veterinary surgeons think differently about their consultations by encouraging them to consider how their communication may be influencing client motivation and behaviour. As a result, they hope veterinarians will think carefully before using labels like ‘unmotivated’ or ‘resistant to advice’, and instead explore whether their clients are perhaps just in need of emotional support, personal choice or a sense of self-confidence to truly engage with veterinary recommendations.
This call for change in the veterinary profession is already underway as a result of the VetFutures project, launched in 2015. This project called for a change in veterinary consultation style: away from a hierarchical model with the veterinary surgeon as the expert passing on instruction, to a model centred on partnership to create empowered and motivated clients.
Bristol’s research will inform this focus of the VetFutures project, and this study provides further evidence about the consequences of paternalistic communication on motivation and behaviour change in veterinary clients.
Dr Kristen Reyher, Senior Lecturer in Farm Animal Science, said: "This paper is one element of an exciting research project that will help inform and support our evolving veterinary profession. I’m confident that change can be achieved with the help of ongoing research. Our interdisciplinary work is focused on whether Motivational Interviewing - an evidence-based communication method that fosters a mutualistic approach to conversations on behaviour change - can deliver the advances VetFutures imagine for our colleagues of the future.
"We look forward to providing further evidence to contribute to a professional shift that will enhance the experience and wellbeing of veterinarians, clients and the animals in their care."
Reference
The Legislation Working Party was set up on the recommendation of the College’s Brexit Taskforce, which considered that in light of the United Kingdom leaving the European Union and the deficiencies in the existing legislation, now would be a good time to review the Veterinary Surgeons Act 1966.
The Working Party, which is expected to have its first meeting in May, will be chaired by RCVS Junior Vice-President Professor Stephen May and will include the British Veterinary Association’s President, Gudrun Ravetz, RCVS CEO Nick Stace, RCVS Registrar Eleanor Ferguson, Chair of VN Council Liz Cox, RCVS Treasurer and Junior Vice-President elect Amanda Boag, and RCVS Council members Kate Richards and lay member Richard Davis.
The Working Party’s remit will be to ensure that the College’s vision for the future of veterinary legislation is given proper consideration so that it can respond to future opportunities to support a new Act; to propose a list of principles on which new legislation should be based; and to make recommendations as to whether the new legislation should be a ‘Veterinary Services Act’ providing an umbrella for allied professionals and exploring compulsory practice inspection.
Professor Stephen May said: "The UK leaving the EU will necessitate some changes to the Veterinary Surgeons Act as it currently exists so this feels like an opportune moment to carry out a wholesale review of the legislative basis for regulation of the veterinary profession in the UK.
"Clearly using 50-year-old legislation has its limitations, and while we have been able to make use of legislative reform orders and changes to the Royal Charter to make significant changes to the College – for example, in terms of our disciplinary and governance arrangements – the fact is that this somewhat antiquated legislation is the basis for all we do.
"For example under the current Act veterinary nurses still lack statutory regulation and protection of title, there is no underpinning for our continuing professional development (CPD) requirements and specialist/ advanced practitioner status and the College lacks the power of entry or similar power needed for compulsory practice inspection.
"We hope that, by giving the legislation a fresh look, we can consider how it could better cover the veterinary industry as a whole and not just the rather narrow definition given in the original Act."
The Legislation Working Party is to meet at least four times and will report to RCVS Council in due course.
The company says that Anallergenic can be used as the elimination diet of choice when working up dermatosis cases. Nutrient intolerance can be determined by feeding the extensively hydrolysed elimination diet for six to eight weeks followed by reintroduction of the pet’s original diet.
For cases where a nutrient intolerance is proven, Royal Canin says Hypoallergenic should be used for long-term nutritional management, although some refractory cases may need to remain on Anallergenic.
Anallergenic has been formulated with feather protein hydrolysate, starch instead of whole cereals and a combination of ingredients to help reduce water loss through the skin and strengthen the barrier effect of the skin.
John O’Connor, Veterinary Marketing Manager at Royal Canin, said: "When a nutrient intolerance is suspected, the cat’s diet should be changed to Anallergenic without any food transition. Dermatosis is complex to understand and identifying the underlying cause can be challenging. Managing cats with dermatosis requires a long-term commitment and it is essential for vets to use nutrition as part of their work up.
"The lower the allergenic potential of the diet, the more reliable the results¹ and nutritional management with Anallergenic can be continued for the cat’s lifetime. With the new, highly palatable² Feline Anallergenic diet, Royal Canin offers the complete nutritional approach to dermatosis."
Alongside the new diet, Royal Canin has produced a range of owner education materials, including a leaflet with top tips and a video about nutrient intolerances to raise awareness of the condition and the importance of owners seeking veterinary advice. The new materials are available via your Royal Canin Veterinary Business Manager.
For more information, visit royalcanin.co.uk/skin
References
Speaking at a press briefing at BSAVA Congress 2017, Dr Cathryn Mellersh, Head of Canine Genetics at the Animal Health Trust and a member of the WSAVA Hereditary Disease Committee, also urged vets not to shy away from telling owners if they have made a bad choice to try to deter them from making the same mistake again.
During her briefing Dr Mellersh explained that concern about hereditary disease, particularly in dogs, had grown significantly in recent years, thanks to an increased awareness of the risks it poses to animals.
Dr Mellersh also explained that this heightened awareness had coincided with a period of rapid progress in the development of tools and resources to tackle hereditary disease, including the online DNA database, created by the WSAVA’s Hereditary Disease Committee and supported by Mars Veterinary, which is accessible, free of charge to veterinary surgeons around the world.
She said: "We ask vets to advise breeders to use DNA test results to avoid breeding clinically affected dogs and to reduce the frequency of mutation within a breed, over time, without damaging genetic diversity. When selecting a test, it is important that they ensure that the test they are using is based on sound science and on the right mutation for the breed being tested."
Dr Mellersh also warned veterinary surgeons not to advise against breeding with carriers and said that dogs should not be excluded from breeding on the basis of a single mutation that they could test for. She said: "The disease mutation that the DNA test is for is not the only mutation that a carrier has. Most dogs carry at least 50 recessive mutations so, if carriers are not bred from and only clear dogs used then there is a risk that other mutations carried by these clear dogs will increase in frequency within the breed and new inherited diseases could emerge."
"The ranges of resources available to help vets in this area is growing all the time and includes the WSAVA database hosted by PennGen and a Kennel Club database which lists the DNA tests recommended or required by Assured Breeders.
"For those looking to increase their knowledge in this area, hereditary disease is one of the key issues to be discussed during this year’s WSAVA World Congress in Copenhagen from 25-28 September. Many of the world’s experts will be there and a full lecture stream is planned."
"I ask vets to work with us and to contribute to the very real progress that is being made to tackle hereditary disease, particularly in dogs. Advances in technology are driving this progress and it is also being supported by many breeders and by the Kennel Club.
"The greatest challenge we face is that of educating the general public that they should be mindful of hereditary disease when choosing a puppy and should seek out those whose breeders have had the appropriate DNA tests and clinical screens.
"It is, of course, not always possible to reach owners before they buy a puppy but should their dog later go on to develop a condition that is well-known in the breed, then I ask them to explain this to owners so that, should they buy another dog, they do not make the same mistake. As a vet, you will also often be the first port of call for advice by first time breeders and this gives you a golden opportunity to advise them as to the tests they should undertake and, depending on the results, whether they should go ahead with breeding or not.
"Working together as a profession, being willing to discuss difficult issues with owners and breeders and utilising the resources and tools created by organisations such as the WSAVA, are all required to ensure that we increase the momentum we are already achieving in tackling canine hereditary disease in the UK and around the world."