Maverick Television is looking for three veterinary surgeons and two veterinary nurses to front a new Channel 4 television show.
Maverick, makers of Embarrassing Bodies and Bizarre Animal ER, says the new show will be about embarrassing animal behaviours and their bizarre or weird medical conditions.
For further information, contact Laura Wolf on 0121 771 1812, or email her your CV and a recent photograph: l.woolf@mavericktv.co.uk.
Millpledge has launched Promodulate Probiotic Powder, which, according to the company, combines beneficial bacteria with a pre-biotic, vitamins and electrolytes to rebalance gut flora, fluid and electrolyte balance in cats and dogs.
The powder is presented in a 5 day course of sachets for ease of dispensing, or in a 50g tub for longer term use.
Millpledge says micro-encapsulated Entrococcus Faecium SF68 NCIMB 10415 - 667 x 106 CFU/g helps to recolonise the gut and maintain competitive exclusion of harmful bacteria whilst the preferred prebiotic Fructooligosaccharide (FOS) provides a targeted source of sugars to fuel the Entrococcus Faecium. Electrolytes are included to help maintain the isotonic fluid balance in the patient, and vitamins to maintain the normal feed conversion ability of the gut to absorb and bind nutrients present in the diet.
Millpledge suggests that Promodulate is beneficial alongside antibiotic therapy and can be used as an aid to maintaining the immune response in newborns as well as animals in the later stages of life. Promodulate is also recommended as an aid to restoring normal digestive function and to help maintain normal cholesterol levels and electrolyte and fluid balance.
For more information, please click here.
A team of researchers at the Royal Veterinary College have discovered that many-legged animals control their movement in a surprisingly different way to bipedal animals, following a study on cockroaches using tiny accelerometers and advanced computer models.
The study, published in the Journal of Experimental Biology (JEB) on 14 May 2010, found that four or more legged creatures do not adjust for hard or soft surfaces in the same manner as humans.
The RVC says the results were surprising because past work had found that running and trotting animals with four-, six-, or eight legs exert forces on the ground that look remarkably similar to two-legged humans.
The study used cockroaches with tiny accelerometer backpacks as the basis of the research before developing advanced computer models to further the findings.
The accelerometers were developed by Andrew Spence while working in the Poly-PEDAL laboratory of Professor Bob Full at the University of California, Berkeley. Dr. Spence, now following up the research as a Research Council UK (RCUK) research fellow at the RVC, along with his colleague Shai Revzen, attached the device to the cockroaches' back before sending the insects scuttling across a sheet of latex.
The cockroach sank into the soft rubber surface, like humans sink into the mud, but was able to maintain their forward speed, despite the extremely soft going.
Dr. Spence said: "Like humans, four or more legged animals move as if they are bouncing on a virtual pogo stick when running on hard surfaces. However, when humans run over soft surfaces, they effectively "stiffen" their virtual 'pogo stick', so we were keen to discover if this was the same for four or more legged animals."
Following the initial study, a computer-generated model cockroach was developed to help explain how the insect ran on, and sunk into, soft ground, with the 'cyber-roach' confirming earlier findings.
From the 'cyber-roach' the researchers concluded that instead of maintaining the body's centre of mass motion by stiffening the virtual pogo stick leg like human runners, the insect does not change the stiffness of its virtual pogo stick. The reason that the insect is able to run successfully without crashing, despite using the "wrong" leg stiffness, may be due to the change in posture that occurs when a legged animal sinks into a surface, as the legs that are flying through the air hit the ground sooner than they normally would.
Dr. Spence believes this simplifies the task for the nervous system: "Instead of sending nervous system signals to stiffen muscles, the cockroach may just be able to continue sending the same control signals and take advantage of this change in posture."
Vetoquinol is offering vets the opportunity to win one of five Selekt Cattle Pumps worth £240. In order to take part, you'll need to tell Vetoquinol about your experiences with Marbocyl 10% when treating acute mastitis.
Susan Mitchell, Vetoquinol's Large Animal Product Manager said: "This case study competition aims to gather information on the incidence and treatment of acute mastitis. Acute mastitis is a genuine veterinary emergency and rapid treatment is vitally important."
Vetoquinol says Marbocyl 10% has proven to be an effective treatment for acute E.coli mastitis, with a bactericidal action which does not liberate endotoxins. Administered intravenously, Marboyl 10% provides rapid improvement and an early return to milk production.
The company also says farmers have found toxaemic mastitis cases have benefited from the use of fluid therapy, using the Selekt Cattle Pump. Oral fluid therapy is a quick, easy and inexpensive option to intravenous treatment and improves the efficacy of hypertonic saline.
To enter the competition, visit http://www.vetoquinol.co.uk/, click the Marbocyl link on the right, and download and complete a brief case history.
Five winners will be chosen at random on 30th June 2010.
Over 1,200 members of the Royal College of Veterinary Surgeons, including around 800 UK-practising veterinary surgeons, have not yet paid their retention fees, and face being removed from the Register if they do not pay before 29 May 2010.
Veterinary surgeons must be registered with the College in order to practise legally in the UK. Retention fees are due by the end of March each year, and the College allows a further two-month period before removing veterinary surgeons from the Register, during which time reminders are issued.
There is still just time for payment to be made by credit card, bank transfer or cheque. Payments cannot be made over the telephone.
Those who have recently changed address, practice address or bank details are urged to check that payments have been properly processed. It is the responsibility of individual members to ensure payment has been made, even if an employer pays the fee. Those whose names are removed for non-payment after 29 May will no longer be able to practise legally in the UK, and would need to pay an additional fee if they wished to be restored to the Register.
Bill Mavir, VDS Chairman said: "Registration with the RCVS is a prerequisite for membership of the Veterinary Defence Society and the provision of professional indemnity insurance."
To coincide with National Microchipping Month in June this year, Avid will update the details of any pet with an Avid microchip registered on the UK 24hr PETtrac microchip database free of charge, saving their owner £6 for a change of address and £12 for a change of ownership.
In addition, anyone who contacts the company via its website during June will also be entered into a prize draw to win one year's worth of free pet insurance.
To update registration details free of charge, visit www.petchipupdate.com (the update service activates in June), or call 0800 652 8977.
Any microchipper who would like a Pet Chip Update Campaign pack can send a request via www.petchipupdate.com or call the AVID MicroChip sales line on 0800 652 7 977.
National Veterinary Services has announced the winners of its 'Cyclone' competition held at BSAVA this year.
Visitors to the company's stand were asked to climb into a perspex box and grab as many fast-moving balls as they could in 45 seconds. Balls meant points. Points meant prizes
Julie Godwin, NVS Marketing Manager said: "All entrants appeared to have a fabulous time with some coming back for more! It bought fabulous traffic to our stand and provided light hearted relief between lectures."
The four people who obtained the highest scores from each day were:
They were put into a prize draw with Paul Wilson being drawn for first prize of a mini laptop. The rest received quality food & wine hampers.
Vetoquinol has announced the introduction of Melovem to the UK market. Melovem is a new injectable preparation containing 5mg/ml meloxicam which is licensed for use in pigs and young cattle.
According to the company, meloxicam is the most widely used veterinary non steroidal anti-inflammatory injection in the UK. Presented in 100ml bottles, with a lower dose formulation, Melovem can be a cost-effective NSAID solution to leave on-farm.
Mark Leddy from Vetoquinol said: "We are pleased to be the distributors of Melovem in the UK. Melovem provides vets and farmers with a new, cost-effective meloxicam injection that is suitable for on-farm use."
Contact your Vetoquinol representative for more information on Melovem, or call Vetoquinol on 0800 1608197.
CEVA Animal Health has launched a new website - www.dapfordogs.com - to advise veterinary professionals and dog owners about its veterinary behaviour product, D.A.P.
The new site features advice on how to prevent stress at key stages of a dog's life, from puppyhood and socialisation through to adulthood and old age. It also offers an email and SMS monthly reminder service to advise pet owners when to change the refill on their D.A.P. diffuser, a 'find a stockist' search and 'frequently asked questions' section.
In the 'Veterinary Zone', veterinary professionals can order marketing material, download D.A.P. trials and gain further information on news and events including updates on CPD meetings.
To support the site CEVA has created a Facebook page, D.A.P. - The Secret to Happy Dogs, and D.A.P. can now be followed on Twitter: http://twitter.com/dapfordogs/.
The Royal College of Veterinary Surgeons has announced that Andrea Jeffery, the first veterinary nurse to sit on RCVS Council, will take up her place from July this year.
According to the RCVS, the move recognises the increasing importance of veterinary nursing as a profession, and the need for veterinary nurse input on decisions of governance that impact on the whole veterinary team.
The composition of RCVS Council is dictated by the Veterinary Surgeons Act 1966: 24 elected veterinary surgeons, two appointees from each of the six approved veterinary schools and four members appointed by the Privy Council (usually three lay people and the Chief Veterinary Officer).
Within this mix, there has not thus far been a place for a veterinary nurse, however, the vet school appointees do not both have to be veterinary surgeons, and the University of Bristol has nominated Andrea, who will take up her place at RCVS Day on 2 July.
A past Chairman, and elected member of the RCVS Veterinary Nurses Council, Andrea is Programme Director of the Veterinary Nursing and Bioveterinary Science Programme at the University of Bristol. Liz Branscombe will continue as Chairman of the Veterinary Nurses Council, and makes a report to RCVS Council each time it sits - in March, June and November.
Andrea said: "I am very grateful to Bristol for being forward-thinking and enabling a veterinary nurse to sit on RCVS Council in this way. This opportunity gives veterinary nursing a voice on Council and recognises the growing maturity we have as a profession, and the contribution of veterinary nurses to the practice team. I look forward to supporting the work of Liz and the Veterinary Nurses Council."
RCVS President, Sandy Trees said: "The legislation that defines the composition of RCVS Council was put in place when veterinary nursing was in its infancy. However, I am delighted that the University of Bristol has been imaginative enough to choose Andrea as one if its appointees. It is the same spirit of doing as much as we can to modernise, in the absence of new legislation, which has led us to introduce the non-statutary regulation of veterinary nurses and the voluntary Practice Standards Scheme."
Eurovet Animal Health has announced that its levothyroxine tablet hypothyroidism treatments, Forthyron 200 and Forthyron 400, are now available in a scored snap-tab format that allows the tablet to be broken easily into four equal pieces.
Eurovet says this represents a significant benefit to practices, as individual patients often require varying doses due to differences in absorption and metabolism, requiring a wide variety of strengths of medication to be kept in stock. The new presentation means that veterinary surgeons can provide the accurate, customized, individualised approach that these patients require and since just two strengths need to be stocked, it is easier to manage the dispensary. This saves the practice time and money.
Forthyron contains levothyroxine, a synthetic product, chemically identical to naturally occurring T4 that, due to its long duration of action, is a commonly used treatment for hypothyroidism in dogs.
For further information telephone 01223 257933 or email office@eurovet-ah.co.uk www.eurovet-ah.co.uk
Virbac Animal Health has launched an interactive didactic atlas on canine dermatoses for practitioners at www.virbacderm.com.
According to the company, the site offers an original approach to a dermatological investigation, with straightforward flowcharts and enlarged schematics of canine skin.
Product manager Chris Geddes said: "The site brings to life many of the topics covered in the clinical handbook, and may prove particularly valuable as client educational tools. It contains several free educational tools for the dermatologist in general practice."
He added: "Virbacderm.com is already proving extremely useful both for investigating a case and also to boost online CPD. Every aspect of an investigation is included, from effective history taking, to the appropriate time for a biopsy.
"There is also an important section on what is normal for a dog. There's some interesting data on the differences between canine and human skin, and why even "baby shampoo" is not appropriate for use on dogs."
The site also provides compliance tools for clients that are free to download, together with materials provided from Virbac Territory Managers. Chris said: "These aim to ensure that the treatment course prescribed by the vet is in fact being followed correctly and fully - surveys suggest that perhaps only 50% of clients do so."
Woodley Equipment Company has become the exclusive Europe-wide distributor for the new Epoc Hand Held Clinical Care Analyser from Epocal Inc
Woodley says the Epoc, developed by the founder of the i-STAT analyser, is the first wireless point of care testing solution to use smart card technology. The Epoc provides immediate blood gas, electrolyte and critical care biochemistry results directly to a hand held PDA (included) and wirelessly interfaces with your in-practice computer. It is a completely affordable analyser that is easy to use and requires no refrigeration of consumables.
Key Features:
For a more information about the Epoc Blood Gas Analyser please email sales@woodleyequipment.com, visit woodleyequipment.com, or call Woodley's customer service team on +44 (0)1204 669033 ~ Option 1
The Blue Cross is calling for nominations from veterinary practices across the country for its Veterinary Nurse of the Year Award 2010.
The annual award is presented at the British Veterinary Nursing Association (BVNA) Annual Congress in October. It recognises the contribution of veterinary nurses in educating the public about responsible pet ownership and the welfare of pets in the community.
Last year's award was won by Vania Brasseleur for her outstanding contribution to animal welfare, both within her veterinary practice and among the local community in Newport Pagnell, Buckinghamshire
Vania was nominated for the award by student vet nurse and colleague Emily Martin at Astonlee Veterinary Hospital in Newport Pagnell.
Emily said: "Vania is committed to helping student nurses broaden their knowledge and help them on to the path to qualification. Her charity work, serving the public, helping colleagues and of course her nursing abilities are all truly fantastic! I don't think anybody could ask for a better nurse."
Nominations for this year's award can be made by completing the nomination form on The Blue Cross website at: www.bluecross.org.uk/BVNA2010 or by contacting Sally Leathem on 01993 825577. The deadline for nominations is Friday 20 August 2010.
Vetoquinol is offering veterinary surgeons and nurses the chance to win up to £500 worth of vouchers of their choice with Ipakitine, the phosphate binder.
To take part, call 0800 1698197 and request a copy of the company's renal guide, wall chart and an entry form. Then answer three simple questions and be in with a chance to win a first prize of £500 worth of vouchers. The second prize is £300 worth of vouchers, with £200 of vouchers for third prize.
Simon Boulton, product manager said: "Our renal guide is designed to illustrate factors which can affect both quality and quantity of life. These include hyperphosphataemia, hypertension, proteinuria, azotaemia and fibrosis in renal disease." The renal guide and wall chart contain information on the appropriate management of these factors.
Royal (Dick) School of Veterinary Studies at the University of Edinburgh has opened an emergency clinic for injured animals, to allow the public to bring in wildlife in need of treatment. The Wildlife Emergency Clinic is the first of its kind in the UK.
The new emergency clinic, based at the School's Hospital for Small Animals, will treat animals with the aim of releasing them back into their native habitat. The venture will also enable veterinary students to gain more hands-on training in treating wildlife.
The emergency clinic will treat animals, such as hedgehogs or injured birds, as well as larger animals such as deer. However, people are advised to contact the SSPCA to arrange for an inspector to be sent out for support if they have found a larger injured animal or if an animal seems in too much distress to be transported.
Emma Keeble, a wildlife veterinary expert at the Hospital for Small Animals, said: "At this time of year there may be orphaned hedgehogs found out during the day time, which are not able to fend for themselves or hedgehogs suffering from conditions such as fly-strike. As summer progresses there tend to be lawnmower and strimmer injuries. There are also other animals that may have been injured as a result of road accidents."
The School's Hospital for Small Animals already has an exotic and wildlife ward and works with the SSPCA to treat animals so that they can be released back into their native habitat.
Dermatologist Anthony Chadwick, aka the webinar vet, is offering VetSurgeon members a 30% discount on the cost of a forthcoming series of webinars. Just enter the word vetsurgeon in the discount box at webinarvet.com.
The series kicks off on the 17th June, when John Innes from Liverpool University will be talking about diagnosing forelimb lameness. On the 24th, Alan Robinson will be talking about pet healthcare schemes and on July 1st, Pip Boydell will discuss vestibular disease. Finally, on July 8th, Anthony will close the second series with a look at atopic disease, focusing on new and novel treatments.
For those of you that haven't yet experienced a webinar, and would like to 'try before you buy', there is a free webinar on 10th June (9pm-10pm), in which Martha Cannon, one of only 3 feline specialists in the UK, will present an update on feline infectious disease. Click here to register and if you enjoy the presentation, you will still be able to register for the series at the discounted price.
Intervet/Schering-Plough Animal Health has announced that it is re-introducing Equilis StrepE, the only strangles vaccine for horses in Europe. The vaccine was voluntarily withdrawn from the market in 2007 for stability reasons.
Equilis StrepE, which has already been relaunched in the Netherlands, is now scheduled to arrive in Italy in September and the United Kingdom in October this year. Further re-launches in European countries are scheduled later in 2010 and beyond.
According to Intervet/Schering-Plough, three years of additional research and development have resulted in several improvements to the vaccine, including a better manufacturing process to ensure that the product maintains its characteristics throughout its shelf-life. A more user-friendly applicator has been developed, which enables the needle to slot into place, thereby making it easier to administer the vaccine.
Equilis StrepE is administered through a submucosal injection in the upper lip of the horse and provides immunity for three months following two initial injections, four weeks apart. The vaccine significantly reduces clinical signs of strangles and occurrence of lymph node abscesses in horses that are at risk of infection.
Dr. Peter Daels, veterinarian at the Keros Insemination and Embryo Transfer Center in Beselare (Belgium) said: "In our recipient embryo transfer herd, we have used this strangles vaccine on over 500 mares. After a few applications, the vaccine was easy to administer and did not cause any serious side effects. Despite a steady flow of new horses, only eight cases of strangles were noted - all were mild and most were newly acquired horses that had apparently been exposed shortly before vaccination. I believe that the vaccine provided solid protection against the disease, reduced the severity of clinical cases and eliminated the risk of a widespread outbreak in our herd."
Dr. Roberto Ragni-Alunni, Global Technical Manager Equine at Intervet/Schering Plough Animal Health said: "The re-launch of Equilis StrepE in Europe is an important milestone in our efforts to fully meet the needs of our customers in the equine industry. We continue to work in a very intense and comprehensive way to ensure adequate supply of our equine vaccine range".
For practices planning to take part in National Microchipping Month, Virbac is providing a personalised poster design service and chip promotion throughout June.
According to product manager Gillian Brown, the idea is to offer additional tailored support to practices during the promotional period: "Obviously many practices will have National Microchipping Month materials in place, but the price each practice offers their clients is individual to them. These posters provide a visual platform to highlight the promotion.
"To take advantage of the scheme, practices just need to notify their territory manager of the price they propose to charge and we will then manage the design and print."
Virbac will also be offering a promotional chip price in June to support National Microchipping Month. Gillian said: "Microchipping is now the official means of pet identification approved by the EU Pet Passport Scheme. This will help practices provide an attractive promotion to pet owners and hopefully encourage greater up-take of microchipping."
Any practice interested in the initiative should contact their local Virbac territory manager or call Virbac on 01379 243243.
The Veterinary Medicines Directorate has published the results of the distribution category review, which has recommended the re-classification of 50 products from POM-V or POM-VPS to a less restrictive distribution category.
Not all the products recommended for reclassification will be reclassified, as in some cases, the Marketing Authorisation Holder (MAH) has declined.
MAH will change the distribution category from POM-V to NFA-VPS:Advantage Spot-on Solution for dogs, cats, small cats, small dogs and pet rabbitsDuowinScalibor Protectorband for dogsTop Drop Spot-on Solution for dogs
MAH will change the distribution category from POM-V to POM-VPS:Alpha Ject 2-2Aquavac FNM Plus VaccineAquavac FurovacFurogen 2LactovacLeptavoid HNobilis CAV P4ParacoxParacox 5 oral suspensionRotavec CoronaSpirovacSuvaxyn Ery
MAH will change the distribution category from POM-VPS to AVM-GSL:Coprite
MAH will change the distribution category from POM-V to AVM-GSL:Rearguard
MAH has decided not to change the distribution category from POM-V to NFA-VPSAdvantix Spot-on Solution for dogsFleegard for dogs / cats Frontline Combo spot on for cat and dogFrontline SprayTop Drop
Those Marketing Authorisation Holders that have indicated they are content with the recommendations are required to submit a variation to change the distribution category for the products involved by 30th June 2010, and the variations will come into force at the next label reprint.
For the full report, and a complete list of the affected products, please visit the VMD website here.
The RCVS Trust has announced 34 grants totalling approximately £165,000, being made to veterinary surgeons, universities and higher education (HE) establishments, to fund high-quality research projects in the UK and overseas, and support veterinary education.
Harper Adams University College and Myerscough College will be the first veterinary nursing colleges to receive funding under the Spencer-Hill equipment grants programme; this was the first time that RCVS-approved HE veterinary nurse training providers were able to apply for this funding. Harper Adams will receive £2,350 to purchase a Humphrey ADE-circle system, and Myerscough, £1,395 for an 'Emily' canine positioning mannequin.
Severine Tasker MRCVS, from the University of Bristol, and Janet Patterson-Kane MRCVS, from the University of Glasgow each received Blue Sky Awards of £17,000. Severine will conduct research into constructing defined feline coronavirus strains for determination of the role of virus genetics in the development of feline infectious peritonitis. Janet Patterson-Kane's research will investigate whether a new therapy for treating wounds in humans can be translated for use in horses.
Janet said: "Limb wounds in horses are very common and are notorious for developing masses of exuberant scar tissue - proud flesh - and not healing properly. This can necessitate multiple operations. The findings of current research at University College London by our collaborator, Professor David Becker, suggest that in human patients a protein, connexin 43, is not downregulated at the edges of wounds that are difficult to heal. Use of therapy to reduce connexin 43 expression in human skin wounds in which healing has stalled has been remarkably successful in achieving wound closure. The aim of our research is to determine if connexin 43 plays a similar key role as a 'master switch' for wound healing in horses. I am extremely grateful to the RCVS Trust for their support."
Six veterinary undergraduates will also receive EMS vacation research scholarships of £700 each, which can be used to fund expenses relating to a research project undertaken in the UK or overseas as part of a UK veterinary school's extra-mural studies requirement.
Full details of the RCVS Trust grant awards may be found at www.rcvstrust.org.uk/awards
The Royal Veterinary College and The Donkey Sanctuary have launched WikiDonkey, a new information resource about donkeys for veterinary surgeons, nurses and students.
According to The Donkey Sanctuary, WikiDonkey is the first site of its kind and will provide the most comprehensive source of accurate, research-led, practical and regularly-reviewed donkey veterinary information on the web.
WikiDonkey covers all the common conditions of donkeys and identifies the major differences between the management and treatment of donkeys and horses. The site also provides a set of normal physiological, biochemical and haematological parameters, resources that have not always been easily accessible but will undoubtedly prove essential for those treating donkeys.
The Donkey Sanctuary's veterinary project and development manager, Faith Burden said: "When we were approached by WikiVet to sponsor and provide content for their donkey section we were happy to support the initiative as it offers an excellent medium for us to share our expertise with others. We are pleased that these pages will allow veterinary professionals access to the most up-to-date information on donkey specific ailments and treatments."
Nick Short, head of the eMedia unit at the RVC said: "I believe that this unique resource will become an invaluable reference source for vets not only in the UK but all over the world. It will also help ensure that future generations of veterinary students will have access to a reliable and extensive knowledgebase on donkey health and welfare."
To view the Donkey Sanctuary's WikiVet pages, visit http://www.wikivet.net/ or to find out more about the work of The Donkey Sanctuary visit http://www.thedonkeysanctuary.org.uk/
US veterinary equipment manufacturer Midmark is holding a draw for a Matrx VMS anaesthesia machine, open to all UK veterinary practices.
Click this link, enter your details, and the winner will be announced on 7th July 2010.
Merial Territory Managers have taken the first three places at the British Excellence in Sales & Marketing Awards, beating off competition from over 100 other entries, including those from household names such as Virgin, npower and DHL.
Merial's Andi Collins was named Sales Professional of the Year (companies over 50 employees), while her colleagues Emma McAnally and Stephen Booth came second and third respectively. In the eyes of the judges it was their ability to listen, ask questions and then develop insightful business proposals that set them apart.
Merial National Sales Training Manager, Tony Jones said: "At Merial we believe our responsive, well-trained Territory Managers are a great resource for vets. A resource that we are only too happy to see practices use to the fullest extent. We expect our people to do their utmost to find out what a practice's needs really are and then work to deliver the requirements."
The judges recognised the quality of the Merial candidates and their training and also the value this brings to veterinary customers. Andi's commendation said: "Her questioning was very strong, undertaking a fact-find in a relaxed manner which gained empathy and importantly she did not try and propose a solution until she had completed her questioning, to gain a full background of the situation in hand."
Nigel Slater, Head of Companion Animal Sales at Merial said: "I am delighted for Andi, Emma and Stephen. These awards are also a huge endorsement of the training investment we make here at Merial. An investment that independent surveys show is highly regarded by successful veterinary practices."
Burgess Pet Care is investing a six figure sum in its first ever television advertising campaign to promote Supadog and Excel.
Running in tranches across targeted satellite and terrestrial channels up until August 2010, the adverts aim to drive trial and purchase of the products by offering samples through SMS or www.supatasty.co.uk and www.fibrevores.co.uk websites.
Justin Heaton, Head of Marketing, Burgess Pet Care, said: "Burgess Supadog and Excel have seen huge growth this year despite the economic climate for consumers. Pet owners still want to feed their animals quality food but without the expensive price tag. Aligned with our 'Forever Promise', Burgess is committed to making great food that's good for pet's health, is deliciously tasty but at an affordable price. The TV adverts have been a fantastic way to deliver this message and we are extremely pleased with the results they are generating."
The advertising activity is supported by PR, in store POS and a £5,000 golden ticket prize promotion during July and August.
For further information on Supadog and The Excel Feeding Plan visit www.burgesspetcare.co.uk