The company says that this year, its focus is on communicating the benefits of microchipping cats, which can roam significant distances from the home. The support pack, which reflects this focus, contains resources that can be used both in the practice waiting room and online.
In addition, the company is running a competition exclusively for cat owners: any that get their animal microchipped with the 8mm BackHome MiniChip in June can enter a prize draw to win a GPS tracker for their collar to help them find out just how far their cat can roam.
Dr Sarah Dixon MRCVS, BackHome Product Manager, said: "There is no legal requirement for cats to be microchipped but the benefits are clear. We looked at a recent study which showed that, in a 24 hour period, cats ranged on average 2 hectares with an average maximum of 7 hectares – or about 10 football pitches.1 One cat roamed nearly 34 hectares! The competition should reinforce the message about why microchipping is beneficial to all pets.
"Whilst compulsory microchipping for dogs has been in place for a year, practices must continue to highlight to owners the advantages of getting their pets microchipped. To enable practices to engage with their clients, and to reward the hard work done by staff in practices to make these campaigns a success, we are hosting a competition for the best displays. Prizes include a 32-inch TV for waiting rooms to the winner and luxury chocolates to the runners up."
Reference
Thomas, R.L., Baker, P.J. & Fellowes, M.D.E. (2014). Ranging characteristics of the domestic cat (Felis catus) in an urban environment, Urban Ecosystem, 17, p911-921.
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