The company says the new diets are based on a formulation high in protein and low in carbohydrate, of which 90% of the protein is of animal origin, providing clinical nutrition closest to the needs of dogs and cats as carnivores.
Virbac adds that the compact range allows veterinary practices to meet the main nutritional needs encountered in practice with just 15 products, making it easier for practice teams to navigate, whilst also reducing stock holding requirements.
Andrew Connolly, Pet Food Manager at Virbac, said: "We’re really excited to introduce our new clinical diets to the profession as a genuine advancement in clinical nutrition."
He added: "We regularly hear from practices who are frustrated with working hard to promote diets only to lose the sale to alternative channels. This doesn’t have to be the case and I would encourage any practices in a similar situation to speak to their Virbac Territory Manager to see how we can help."
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