Royal Canin has announced a new campaign for which it has teamed up with TV broadcaster and wellness expert Kathryn Thomas to raise awareness of pet obesity and help cat and dog owners manage their pets’ weight.

Kathryn hosts one of Ireland’s highest rated TV programmes which helps people to improve their health, lose weight and get fit. As part of the campaign, she will be encouraging pet owners to think about their feeding habits and sharing top dietary tips with over 100,000 followers on her Instagram feed.

John O’Connor MRCVS, Corporate Affairs Director at Royal Canin said: "There are some simple steps pet owners can take to help manage their pet’s weight. For example, measuring cups can lead to pet owners potentially feeding up to 80% more than they should1. Using digital kitchen scales to weigh the food ensures they are feeding their pet exactly the right amount."

John continued, “While it can be hard to resist the temptation to give our pets a little extra treat to show we love them, feeding a dog a rawhide bone could provide them with 67% more calories than they need each day and feeding a cat just 30g of cheese increases their daily energy intake by 60%."

Reference

  1. German, A.J., Holden, S.L., Mason, S.L., Byrner, C., Bouldoires, C., Morris, P.J., Deboise, M and Biourge, V (2011). Imprecision when using measuring cups to weigh out extruded dry kibbled food. J Anim Physiol Anim Nutr; 95 (3): 368-373.

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