Over 500 practices took part in the 2016 initiative, and Avacta is hoping even more will get involved this year, helping to raise awareness of allergies in cats and dogs.
Marketing Manager Gary Skipper said: "This year’s PAW campaign will focus on the clinical signs associated with allergies in cats and dogs as well as what is involved in the diagnosis and treatment process."
To help raise the PAW profile, Avacta has created a series of cartoon characters, such as the one pictured right, to help engage pet owners with the initiative and demonstrate the clinical signs associated with allergies in pets. There'll be a competition to name the cartoon characters at Avacta's stand (808) at BSAVA Congress this year, for the chance to win a personal pet portrait.
Gary said: "There are a wealth of reasons to get the practice involved in the initiative. PAW aims to help boost awareness among clients of the common clinical signals associated with allergies in cats and dogs; we will be offering heavily discounted canine and feline allergy tests throughout June to help reduce costs, and the campaign also helps to encourage team work by getting everyone at the practice involved in the competition for the best PAW waiting room display using the pack materials – the winning practice will receive a luxury hamper!"
To register your practice for the 2017 Pet Allergy Week, complete the online registration form at www.avactaanimalhealth.com/PAW. Alternatively speak to your local Territory Manager or contact the Avacta Customer Services Team on 0800 3 047 047 or email customer.services@avacta.com.
The registration deadline to receive a pack is Friday 5th May.
PS: Whilst you're here, take a moment to see our latest job opportunities for vets.