Petplan has announced the winner of the 'ChiWOWhua' competition which took place at BSAVA Congress in April, and offers a guide to pet insurance in practice.

Alfreton Park Veterinary Hospital was chosen out of more than 800 entries from across the UK. The staff at the practice were delighted after winning £1000 which they plan to spend on computer equipment which includes a new laptop and a state of the art printer.

Matt Ingram, Partner at Alfreton Park Veterinary Hospital commented, "We were absolutely ecstatic when we found out that we won the competition. The prize money will allow us to promote pet health through weight watcher clinics by taking before and after photographs of clients' pets and educate our clients about responsible pet ownership. We will also use it to document the progression of a case study as part of our 'Pet of the Month' programme. We are very grateful and would like to thank Petplan for their ongoing support in the veterinary industry".

The competition's objective was to inform veterinary staff about the simple ways for practices to promote pet insurance to their uninsured client. There is still some confusion amongst staff as to what they can and cannot talk about. With this in mind, Petplan has produced a "Siameasy guide" for veterinary practices to show just how quick and easy promoting pet insurance can be. This guide provides ideas on when to mention insurance, the promotional materials available from Petplan as well as guidelines on insurance regulation.

Petplan says all practices can promote the benefits of pet insurance regardless of their regulatory status. For a free copy of the Siameasy guide, email vetline@petplan.co.uk or call Vetline on 0800 316 8800.

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