Novartis Animal Health is launching a new range of practice support materials to help raise owner awareness about skin conditions like atopic dermatitis.
 
“It’s vitally important, in the diagnosis and treatment of atopic dermatitis, to make clients aware that not all pruritus is caused by fleas,” said Agnes Delauche, Senior Brand Manager at Novartis.

 

“Our new range of literature will help front of house staff to educate owners and engage them more readily in this healthcare topic, particularly when handing over repeat prescriptions for flea treatments. The waiting room displays may also prompt owners to recognise itchiness in their pet, associate it with the signs and then ask the vet for advice.”
 
When a diagnosis of atopic dermatitis has been made, practices need to act swiftly and outline a treatment plan with owners. Research carried out by Novartis found that 86 per cent of owners whose dogs were diagnosed with atopic dermatitis were frustrated with the condition. In addition, 44 per cent of owners left their original veterinary surgeon in search of a solution for their dog’s atopy. “It can be a long and exasperating problem for both the dog and the owner, therefore, it’s critical that vets provide a timely diagnosis and effective treatment regime,” concludes Dr Delauche. “Hopefully, our new literature will provide practices with the necessary support materials for owners. It provides treatment timescales and reiterates that atopic dermatitis cannot be controlled overnight.”

Alongside the waiting room poster and owner leaflets, the company has also developed an informative website for owners www.itchfree.co.uk. 

 

For copies of the new materials, contact your local Novartis Territory Manager or ring 01276 694402.