The company points to the well-known veterinary mental health and suicide stats, such as the study by the American Veterinary Medical Association, carried out on 12,000 veterinarians in the U.S. from 1979 to 2015, which found that vets are 3.5 times more likely to commit suicide than the general population.
The company says the new website offers personalised self-care formulas to help veterinary professionals counteract the stress derived from their work.
There are three sections: Emotional Health (Vet Voices), Vet Yogi and Eat Well Vet.
The content is a little thin at the moment, more of a consommé than a thick leek and potato, but no doubt more will be added over time.
For more information, visit https://www.happyvetproject.com
PS: Whilst you're here, take a moment to see our latest job opportunities for vets.