Pet Protect has launched a new website which includes a tool to compare the benefits of its pet insurance policies with others in the market.

The comparison deliberately excludes the cost of the policies. Pet Protect says that the aim is to "overcome the current preoccupation with price as principal means by which competitive products are evaluated".

It would be interesting to know what your experience is, talking to clients about insurance. Do you think that clients are receptive to buying insurance for the benefits, or do you think that price will always be their main concern?

PS: Whilst you're here, take a moment to see our latest job opportunities for vets.