Hill’s Pet Nutrition has launched a new website - www.hillsweightloss.co.uk - featuring the company’s weight management programme to help address the UK’s spiralling pet obesity epidemic.

Nearly 50 per cent of pets are obese or overweight and the company hopes that the site will act as a valuable support tool for vets, providing clients with an interactive, tailored weight loss and exercise programme to follow with their cat or dog.

The website also includes a series of animated illustrations and videos to demonstrate how to check a pet’s Body Condition Score (BCS) by feeling its ribs along with feeding and exercise hints and tips.

To help keep pet owners motivated, the site features a weekly weight loss programme email newsletter consisting of additional support, handy tips and helpful reminders.

Libby Sheridan, veterinary affairs manager at Hill’s Pet Nutrition, comments: “Obesity in animals is soaring and the new website is a useful and effective support tool which advises on both diet and exercise regimes and helps keep owners and their pets on track to reach their target weight.”

Hill’s Pet Nutrition's pet foods to aid and maintain weight loss include Hill’s Prescription Diet w/d, m/d and r/d, which has recently been reformulated. In a recent trial, dogs fed Prescription Diet r/d lost 22 per cent of their body fat in eight weeks. Hill’s Science Plan Light can also help pets prone to weight gain. Science Plan NeuteredCat is formulated to meet the needs of cats that have been neutered as they are significantly different in their energy needs.

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