The company has created a new waiting room board kit as a way for veterinary staff to remind owners of the importance of prompt diagnosis and management of dental disease.
Animalcare has also created a Pet Dental Health Month social media pack with content practices can use on their social media channels.
During the month, the company will be offering dental CPD and prizes for the most creative and engaging waiting room displays.
Will Peel, Animalcare Marketing Manager said: "According to the RVC's VetCompass data, periodontitis is the most common disease seen in cats and dogs however, it can often be difficult to identify and pet owners can often disregard the signs of dental problems, assuming that their pet’s bad breath is normal.
‘Our popular Lunch and Learn sessions have demonstrated to us that veterinary staff recognise the importance of raising dental health awareness, so we’ve created this range of materials specifically to support veterinary practices and their patients.’
PS: Whilst you're here, take a moment to see our latest job opportunities for vets.
Evelyn Barbour-Hill it was a stock shot supplied with the press release, picked (I would imagine) because it is a story about dogs' teeth, and the image shows, er, a dog's teeth. My point is that the image does not purport to show how to examine teeth. It's just someone showing some teeth to the camera, which I think is more than a 'vague connection' to a story about teeth!!! I think perfectly fair and acceptable for them to have supplied this shot. I would agree with you that it would be wrong if the image was captioned: "vet examining a dog's teeth'. But it wasn't!
Of course I see your point, I understand completely. But the attachment to this press release implies – in the mind of the reader – "someone slooking at a dog's' teeth". Whoever compiled (composed?) the press release should have been a little more thoughtful or self-critical.
I apologise for the typos. Horrified.