Pet&Vet has the support of the RCVS, BSAVA, BVNA and BVRA and each has a column aimed at giving pet owners their insights along with general veterinary advice.
The quarterly title will also run seasonal features and have sections about products and services, conservation, pet and owner well-being, treatments, pet owner profiles and celebrity interviews.
In issue one, due to arrive in early March, Ricky Gervais talks about his love for animals, and there articles about spotting feline arthritis and how to look after older dogs at home.
The magazine will be distributed to veterinary practices free of charge, and the publishers hope you will put it in your reception area for pet owners to read while they wait.
Practices can order more copies, and the plan is to allow them to sell future issues and take a cut of each sale.
Pet owners can also subscribe to get their own copies.
Most of the content is written by veterinary professionals and the editor, Chris Ritchie, says he is keen to receive contributions for the print magazine and companion website, www.petandvetmag.com, which is due to launch alongside the magazine.
Editorial enquiries: editor@petandvetmag.comCommercial enquiries: davidk@petandvetmag.com.
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