Here’s a gadget I’d love to get my hands on: the Zoombak advanced GPS pet locator, launched in the UK today.

The locator attaches to any dog collar, or indeed your car, husband, wife or teenager, and allows you to get a real time fix of their location by telephone, or on your computer. It costs £99.99 from pet retailers, with an additional £9.99 per month service subscription (£99.99 if paid annually upfront), which allows for an unlimited number of ‘locates’.
Hot on its heels comes the Pawtrack, which will also cost £99.99 with a similar monthly subscription which allows for 1200 locates per month.

Pawtrack is being aimed at both cats and dogs, and whilst it is marginally smaller and lighter than the Zoombak, there isn’t a lot in it. Both are still probably too cumbersome for a cat, which is why Zoombak more pragmatically recommends its product for dogs over 7 kg.

Doubtless it won’t be long before they miniaturise the technology so that it’ll be the width of a nostril hair, thereby solving the problem of pet theft and loss completely. Meantime, these look like a practical and fun gadget for the owners of larger breeds that regularly go AWOL.

For more information on stocking Zoombak please contact Zoombak on 08708 033095.

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