Schering-Plough has launched a new business development support package to help farm animal vets increase the proportion of beef and dairy producers vaccinating their cattle against bovine leptospirosis.

According to results from the Bovine Leptospirosis Information and Screening Service (BLiSS), leptospirosis is all but endemic in UK beef and dairy herds. Latest data continue to show that more than 70% of unvaccinated herds have been exposed to infection, yet only around one herd in three experiences the positive benefits and return on investment from vaccination.

Integral to the new Leptavoid-H business development package is updated information on the true cost of infertility in UK cattle herds. “Vets have been telling us they need up-to-date financial information to highlight the sub-fertility leptospirosis can cause. Now we’ve researched and produced the new costing data they need,” explained Paul Williams MRCVS, livestock veterinary adviser, Schering-Plough UK.

The new package helps practitioners identify vaccination growth opportunities by segmenting their client base and is also strong on marketing guidance. For each identified segment there are a series of practical actions - many supported by Schering-Plough materials and human resources - as well as hints, tips and sales tools to help vets convert opportunities into new business.

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