Andrew Groom has been appointed as the new Country Manager for Kruuse UK Ltd based near York, following the promotion of Lars Lund and his relocation back to Kruuse A/S in Denmark. Andrew takes up this new position to head up the UK sales and marketing team and to help implement the expansion programme within the veterinary and pet markets that Kruuse has planned for 2008.

Having studied agriculture and gaining a DHM, Andrew managed large farming operations, as well as being a contributing writer for the agricultural journal “Farmers Weekly”. He then continued his education by studying commercial management at Circencester College from where he went to United Milk as a Farm Liaison manager and commercial manager. His career progressed when in 2004, he joined Arnolds Veterinary Products as sales manager.

“I have known about Kruuse and its wide range of products for many years and have always admired the company’s vision in bringing innovative products onto the market for both the large and small animal sectors, including high quality pet toys and accessories,” said Andrew. “So when an opportunity arose to work for Kruuse in the UK, I did not need much persuading to apply for the job.”

“Andrew’s vast experience in both large and small animal industries will prove a real asset in all of the important market areas in which Kruuse operates,” commented Hans Alsted, Kruuse A/S Export Director.

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