The company says the new award, which invites nominations from both pet owners and practices, is also to help raise awareness of Pet Diabetes Month, which this year takes place in November.
Pet Diabetes Month will have an emphasis on detecting the condition through initially screening urine samples, with pet owners being encouraged to visit their local vet practice.
Caroline Darouj, Product Manager at MSD Animal Health said: "There will be two categories for the award – one for the Pet Diabetes Professional Carer of the Year and one for owners – the Pet Diabetes Carer of the Year.
"A diagnosis of diabetes and decision to treat a feline or canine patient requires a lifelong commitment from the owner. We want to recognise the many loving pet owners who commit to giving their pet regular insulin injections and the practice staff who support them. We also want to create awareness of the importance of early diagnosis so pet owners can more easily spot the signs and realise that treatment is an option, which can be made easier with the use of the VetPen."
She added: "In veterinary practices there are outstanding individuals who make an extra effort to provide reassurance for pet owners when they may feel overwhelmed or fearful of their ability to cope with their pet’s diabetes. The Professional Carer of the Year could be a vet, vet nurse, animal nursing assistant or receptionist."
Pet owners and practice staff can nominate in either category. All the details can be found at www.mypetonline.co.uk/petdiabetesmonth.
The website will also be a central source of information about what’s going on during the campaign, tips on diabetes detection and prevention, plus a number of activities to get the attention of pet owners of all ages.
The deadline for nominations is 30th November 2017.
For further information please contact your MSD account manager.
PS: Whilst you're here, take a moment to see our latest job opportunities for vets.