Sign in
Join
Help
VetSurgeon.
org
Home
Veterinary Jobs
Veterinary Jobs
View all Jobs
Advertise a Vet Job
Why advertise on VetSurgeon?
Manage your Adverts
Your Invoices
Find a Locum Vet
Community
Community
Ask The Community
Ask the Community: Clinical
Ask The Community: Non-Clinical
Locums Group
SAMSoc Forum
Find Colleagues
News
News
Latest Headlines
Galleries
Galleries
All galleries
Cardiology
Dentistry
Dermatology
Diagnostic Imaging
Equine
Exotics
Farm Animal
Neurology
Ophthalmology
Orthopaedics
Pathology/Cytology
Soft Tissue Surgery
Menu
Veterinary News
All Headlines >>
Market analysis: fewer pets, but they're more pampered
Arlo Guthrie
VetSurgeon News
https://www.vetsurgeon.org/cfs-file.ashx/__key/communityserver-components-sitefiles/graphics-logos/vetsurgeon_2D00_news.gif
Comments
0
Likes
20 Oct 2007 5:12 PM
Interesting research from The Pet Market, a new market assessment report from market intelligence providers
Key Note Ltd
., which shows that the decline in pet ownership over the last ten years is being offset by an increasing trend towards pampering pets.
According to Key Notes exclusive research, the number of respondents that owned any type of pet fell from 48% in February 2005 to 40% in February 2007. However the total market for pet products, including insurance, was £2.2bn in 2006, and increase of 11.1% on 2002.
Factors cited by Key Note as behind the drop in pet ownership included the trend towards smaller households and busier lifestyles. However, this has been offset by growing divorce rates, and an increase in people living alone who buy a pet for companionship. There has also been a trend towards having children later, with many people buying pets as 'surrogate children'. In both cases, owners seem to be prepared to spend more on their pet, for example buying them Christmas presents as they would for a friend or child.
The survey also revealed that 89% of owners are prepared to spend 'a bit extra' on premium food for their pet, in order to ensure it provides all the nutrients it needs. Interestingly, it was those in the lower social grades that were prepared to spend more on pet food: 97% of DEs, versus 83% of ABs. Fewer than 7% said they looked for the cheapest pet food available.
58% of owners said they only bought accessories when absolutely necessary. Despite this, half bought items such as toys at least twice a year.
Key Note predicts no major changes to these trends over the forthcoming 5 years.
The full report can be bought from Key Note for £880. Telephone 0208 4818750, or email:
sales@keynote.co.uk
PS: Whilst you're here, take a moment to see our
latest job opportunities for vets
.
0 Comments
vetresearch
Small animal
Claim CPD
$cpdTitle
Add the time spent on this item to my VetSurgeon.org Personal Development Record
Time Spent (minutes)
What I learned?
How will I put what I learned into practice?
Submit