IVC's existing Pet Health Club includes vaccinations, flea and worm treatments, microchipping, health checks and a variety of discounts.
IVC says the new tier, Pet Health Club Plus, has been introduced to encourage owners to bring their pet in early, meaning problems can be diagnosed more quickly and therefore improve the welfare outcome of the pet.
It is also designed to support owners by spreading the cost of their pet’s healthcare.
25,000 pet owners have already joined Pet Health Club Plus, which costs £27.99 for cats and £29.99 for dogs, and it is now being pushed with a national TV advertising campaign which will run till the end of the year.
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