The report was put together by Hill’s new Cat Advisory Team (C.A.T.), a group of leaders from across the feline veterinary world, including private practice, academia and industry.
The report looks at cat demographics, population statistics, most common medical conditions, pet food advances, and the effect of cost on veterinary care and nutrition.
It also considers the fact that apparently, 60% of cats don't receive annual veterinary care, often due to clinic visit stress, noting that practices designated as 'Cat Friendly' report improved client satisfaction and an 81% increase in revenue.
It's a really interesting report, only slightly let down by the way it refers to cat owners by that awful finger-down-the-throat term: 'pet parents'.
https://na.hillsvna.com/en_US/resources-2/view/244
PS: Whilst you're here, take a moment to see our latest job opportunities for vets.