Genitrix has launched a new Essential Fatty Acids (EFA)-based treatment to aid the management of skin conditions in cats and dogs.

Called Omegaderm+, and offered in an airless pump applicator for mess-free use, it helps to soothe irritated skin and can be used for the long term maintenance of normal skin in pets prone to allergic skin conditions, such as flea allergy dermatitis, atopy and food allergy. It can also be used as a supplement to help prevent shedding, scratching, dull coat and dry flaky skin in cats.

Omegaderm+ has been formulated to be highly palatable to ensure easy dosing by pet owners, an important consideration when client compliance with long term therapy is required. Both products are rich in salmon, sardine and anchovy oil and, in tests, Omegaderm+ Dog offered without food was accepted by 69% of dogs while the majority of cats preferred food with Omegaderm+ on it than the food alone.*

Commenting on the launch of Omegaderm+, Howard Wilder, Managing Director of Genitrix, said: “The value of EFAs in managing skin conditions in cats and dogs is widely recognised but they are a supplemental requirement in dogs and cats due to the inability of mammals to synthesize them.

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