The latest addition to the Tracer® Advance microchip practice support package is a free story book, designed specifically to entertain and educate children in the waiting room, but also to serve as a timely reminder to pet owners of the need to have their pets chipped.

Despite the improved awareness of the benefits of microchipping and year-on-year increases in the numbers of pets being chipped, around 70% of cats and dogs remain unchipped.

Practices can order copies of Lily and the Magic Microchip from their Bayer Animal Health representative. Additional sales support material with an educational theme will be made available later in the year, particularly as the annual fireworks campaign approaches. Tracer Advance is the only polymer microchip available in the UK and is only available through veterinary practices.

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