The 'Lifelong Ear Partnership' resources, which were developed in conjunction with a panel of vets, are designed to help vets in practice improve their owner communication and achieve owner buy-in about otitis.
To that end, Dechra has developed various owner communication tools for use in practice or to refer owners to after the consultation.
They include an owner website: www.ear-inflammation.co.uk and a postcard with QR code links to educational videos which cover clinical recommendations, treatment options and the importance of revisits.
There is also a brochure for owners and an online 4D ear model: www.4d-earmodel.com, which demonstrates a healthy ear and an ear with mild, moderate or severe otitis.
Finally, Dechra has also launched an ear cytology webinar series on Dechra Academy: www.dechra.co.uk/academy.
The course consists of tips for everything from greeting the patient to performing and interpreting cytology slides.
Claire Westoby, companion animal brand manager at Dechra, said: “Otitis externa in dogs is not a quick fix and to successfully treat a case several factors need to be considered.
"Most cases call for a thorough investigation of the primary causes, a correct diagnosis and treatment of potential secondary dysbiosis, handling of perpetuating factors and constructing a long-term plan that ensures owner compliance and reduces the risk of recurrent problems.
“Our extensive new range of Lifelong Ear Partnership resources will ensure that vets can refresh their knowledge on otitis externa and educate clients on all aspects of the condition within a limited consult time.”
www.dechra.co.uk/otitis-externa.
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