Feliscratch by Feliway is a synthetic copy of the feline interdigital semiochemical (FIS) naturally produced by cats and Ceva says it is the only product clinically proven to help divert scratching behaviour onto a desired location.
The company says it helps control both vertical and horizontal scratching and helps prevent inappropriate scratching with newly adopted cats or kittens.
The new pheromone is available in a pack of nine single use 5ml pipettes which should be applied on a scratching post to redirect the scratching.
The product attracts cats in three ways: the blue staining mimics the visual message (scratch marks), catnip helps attract the cat to the scratching post and the pheromone directs cat scratching on the surface where the product has been applied. One pack lasts for up to four weeks.
Feliscratch by Feliway can be used alongside Feliway Classic if the owner is experiencing stress-related scratching or alongside Feliway Friends for conflicts in the home.
Claire Russell, pheromone product manager at Ceva Animal Health said: "Scratching is a major problem in cat owning households with many owners experiencing damaged carpets, sofas and other household furniture. Feliscratch by Feliway can help redirect scratching onto a desired location, such as a scratching post, and can be used in conjunction with Feliway Classic and Feliway Friends to help prevent other stress-related behaviours."
Ceva Animal Health has launched a range of marketing materials to support the launch of Feliscratch by Feliway including a pet owner leaflet, posters, wobblers and a digital pack containing social media posts, product pack shots, logo and videos.
For information on Feliway visit www.feliway.com/uk.
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