Ceva says Adaptil Junior has been proven to reduce night crying and whining by 86%2 and helps puppies to adapt to their new homes and unfamiliar situations in three days3, 4.
According to the company, puppies with Adaptil Junior are also less fearful and anxious during puppy classes, resulting in better long-term socialisation3.
Research carried out by the company found that over 60% of dog owners buy their dogs as puppies, with half of those questioned getting their dogs before they are three months old1.
Abigail King, product manager for Adaptil at Ceva Animal Health said: "Adopting a puppy is an exciting, yet challenging time with puppies facing stressful situations such as separation from their mother, socialisation, staying home alone and experiencing new sights, sounds and noises.
"Adaptil Junior is an effective, natural solution to help comfort newly adopted puppies and facilitate their education while helping them to learn and adapt to their new lives. This, in turn, will ensure that puppies get off to the best start in life, which will help keep rehoming numbers down."
Adaptil Junior comes in the form of a translucent blue collar which fits necks up to 37.5cm in circumference. The collar releases dog appeasing pheromone over a period of four weeks and should be worn continuously.
To support the launch of Adaptil Junior, Ceva Animal Health has introduced a puppy party marketing pack to provide puppy party organisers with the tools they need in order to stage puppy parties.
Produced in collaboration with the leading dog behaviourist, Gwen Bailey, the pack features display materials, webinars, gifts and literature including leaflets, puppy party invites and posters and is available with Adaptil Junior orders.
For more information, visit www.adaptil.com/uk.
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