The BVA has announced that this year's BVA Live (NEC, 6th-7th June) will focus on contextualised care, in other words recognising that appropriate and proportionate care must be tailored to the needs of both the animal and the client, and consider the owner's finances, lifestyle, preferences, and their ability to provide suitable care.

Programme highlights for BVA Live this year include:

• Does running a successful practice jeopardise our commitment to animal welfare and contextualised care?
  In this session, in partnership with the Animal Welfare Foundation (AWF), Vicky Ford-Fennah, Professional Development Manager at Linnaeus and Kate Higgins, Director of Village Vets Formby, consider how contextualised care can be balanced with the financial needs of veterinary practices in the current climate.
• Would you euthanise a healthy XL Bully? And other challenging questions: ethical decision making and conflict resolution in practice
  Rosie Allister, Consulting Manager on the Vetlife Helpline and Hamish Morrin, of Vet Values, consider the impact challenging ethical dilemmas can have on vet teams.
• Closing down fertility clinics - are UK vets stepping into the gap?
  Angelika von Heimendahl, Director at Veterinary Reproduction Service, explores vets’ roles and responsibilities in the growing sector of canine fertility.
• How sustainable is modern pet ownership?
  BVA Past President Justine Shotton in discussion with Jen Gale, Founder of Sustainable(ish), will explore how vets can support clients to be more sustainable in their approach to pet ownership.
• Gut instinct: what’s the influence of the gut microbiome on animal behaviour and wellbeing?
  In this session, Fergus Allerton, Veterinary Surgeon Diplomate, Sarah Heath, Veterinary Specialist in Behavioural Medicine and Lecturer in Translational Pharmaceutical Sciences Jatin Nagpal explore the relationship between the gut microbiome and animal behaviour.

British Veterinary Association President Anna Judson said: “This has been an incredibly challenging year for the profession, with the review by the Competitions and Marketing Authority (CMA) prompting increased scrutiny of the value of veterinary care.

"We know that all veterinary professionals strive to provide the best possible care for the animals they see and we hope our focus on contextualised care at BVA Live provides a timely opportunity to explore this concept in more depth and consider how it can be applied in practice to support both decision-making and communication with clients.”

https://bvalive.vetshow.com 

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