Petplan has been awarded an Insurance Times Tech Award for its social media campaign entitled "Like & Donate", which was devised to support two animal charities, the Dogs Trust and Cats Protection. 

As part of the campaign, pet lovers are being encouraged to donate a food pouch to either charity by "liking" the Petplan Facebook page; with one "like" equalling one pouch of food for either the cat or dog charity.

The Facebook app also allows Petplan's Facebook fans to track the progress of donations and encourage friends to visit the page and support their chosen charity. The initiative has resulted in over 48,000 food pouches being donated to the charities with the Cats Protection receiving over 29,000 "likes" and the Dogs Trust gaining 19,500.

Petplan's Head of Marketing, Isabella von Mesterhazy said: "We are delighted our Like & Donate campaign has been awarded Best Use of Social Media. At Petplan we work with over 1,700 animal charities and our Like & Donate campaign has further helped to support the fantastic work of both the Dogs Trust and Cats Protection in rehoming dogs and cats across the UK."

To take part in Petplan's "Like & Donate" programme visit www.Facebook.co.uk/Petplan.

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