Virbac has announced that Canine Prostate Awareness Month, its initiative to highlight the prevalence of Benign Prostatic Hyperplasia (BPH), will be running again in November, and is urging practices to join in.
The initiative is timed to coincide with Movember, the fundraising initiative for male prostate disease and testicular cancer. Virbac says it hopes CPAM will remind owners that men are not the only ones to suffer from prostate disorders. Indeed, more than 80% of entire male dogs over the age of five are thought to suffer from BPH1.
As part of CPAM, Virbac is providing participating practices with promotional materials including owner educational and display materials, a template press release for local media, and free branded slip leads to pass on to owners who have had their dog checked.
Chris Geddes MRCVS, Senior Product Manager, said: "CPAM is a well-supported initiative and, running it at a time when the media spotlight is already on the dangers of prostate cancer in men, means we can spread the message that owners should also be monitoring older dogs for signs of prostate disease."
Virbac has introduced Odelis CPSE, the first ELISA test to screen for, diagnose and monitor BPH. It is available from three UK diagnostic laboratories. According to the company it is a cost-effective, precise and reliable alternative to rectal palpation. It also offers Ypozane, a tablet treatment for BPH, which takes effect within a week and lasts for six months.
Chris added: "The problem with BPH is that the majority of dogs suffer in silence. It is a painful condition that goes unnoticed until it reaches an advanced stage, where the owner notices blood in the urine or painful urination.
"We're providing practices with all the materials they need to promote the campaign in their locality and hope that those getting involved will find it effective in terms of bringing clients into the practice for advice on BPH. We've also organised coverage in national dog magazines to drive clients to practices."
Practices that diagnose a dog with BPH during CPAM are asked to contact Virbac with details as it plans to collate a series of case studies from the initiative. Love2Shop vouchers to the value of £50 will be provided for the five most pertinent case studies submitted by the end of 2013.
For further information on CPAM, email cpam@virbac.co.uk, contact your Virbac Territory Manager or call the company direct on 01359 243243.
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