Purina has launched a FortiFlora veterinary support pack designed to help veterinary professionals advice owners about their pet's intestinal health and balance.
The support package includes a "Training Toolbox" with Lunch and Learn sessions to help guide veterinary professionals through the introduction of Fortiflora to an owner. It explains the indications, ingredients, benefits and summarises the added value in prescribing to animals with specific health issues. In addition, there are leaflets for owners explaining what probiotics are and how they can help support a pet's intestinal health on a daily basis, as well as some testimonials from owners explaining how Fortiflora has helped their pets. Promotional bunting and posters are designed to raise awareness in the waiting room, and for a short time there is a promotional pillow pack available to allow clients easy access to a short course of FortiFlora.
In a recent survey of pet owners conducted by Purina, 66% of respondents said their dog had suffered with digestive problems and 80% said they would be willing to make a change to their dog's diet to improve their digestion.1
Purina says that providing a supplement such as FortiFlora is also recommended as a nutritional supplement to help with diarrhoea associated with stress, antibiotic therapy, diet change and acute enteritis. The company claims it can also help with situations associated with stress such as moving house, vet visits and shows.
Chris Nickson, Senior Brand Manager at Purina said: "Intestinal upset is a very common problem for dogs as our research highlighted. The aim of this support pack is to help vet practices initiate the conversation with owners to ensure they are aware of the benefits that a nutritional supplement like FortiFlora can offer."
FortiFlora is suitable for use in cats and dogs of all ages. Animals should be fed one sachet of FortiFlora per day sprinkled over the pet's regular food.
For more information or to request a FortiFlora support pack, call Purina on 0800 212 161.
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