Virbac has announced the launch of My Virbac, a new website offering a range of business, marketing and technical services for veterinary professionals.

The main elements of My Virbac are:

• Business support tools to help enhance business processes and overall productivity and profitability. This section includes access to a mystery shopping service and staff training, as well as business auditing service. In its entry-level form, this is provided as an online audit. It can be upgraded to involve a bespoke report from a business consultant on request
• Marketing support including Virbac's 'Comms Manager' which guides practices aiming to build their profile through PR and social media. The marketing support section also offers tools to enable practices to print promotional materials
• Client-facing tools to help vets build stronger, long-term relationships. This section includes a 'Total Compliance' toolkit and online client satisfaction training
• Resource Library containing webinars, technical and business related articles and a stock of educational articles for websites and client newsletters

Virbac Product Manager, Ms Victoria Hudson said: "Virbac was one of the pioneers of the concept of practice support and the services we already offer are highly valued by our customers. In developing My Virbac, we're taking things to a new level. We've worked with business and veterinary experts to develop a practical and helpful range of services which will make a real difference to practices that use them. We plan to add additional services and tools on a regular basis.

"As the veterinary sector becomes increasingly competitive, providing an outstanding clinical service is no longer enough. Practices must also be well-run businesses, with a strong focus on marketing and client retention. Taking advantage of the services and tools available on My Virbac will help practices to ensure they are well placed to succeed even in difficult times."

To access Virbac's services platform, practices and individuals can register at www.my-virbac.co.uk.

PS: Whilst you're here, take a moment to see our latest job opportunities for vets.