Ceva Animal Health UK, makers of Feliway for cats and Adaptil for dogs, has launched an online petition calling for the Government to force all fireworks manufacturers to carry information about pet and wildlife safety both online and on packaging and is calling for the veterinary industry to back the campaign.

Ceva says the campaign is designed to highlight the stress that Bonfire Night can cause to pets: according to the company's research more than 80 per cent of owners say their pet is afraid of the noises associated with firework season.

The petition states: Over 80 per cent of pet owners have a pet that is afraid of fireworks. Fireworks manufacturers need to accept their responsibilities and publicise pet safety information on packaging and on their websites. Adaptil call (sic) on the Government to make this a mandatory requirement.

However, that rather beggars the question: "What pet safety information?" After all, there isn't that much pet and wildlife information you can fit on packet of bangers (especially after you've added the elf 'n safety information for half-wits, like: "This product may go bang"). So perhaps the amount of pet and wildlife safety information that could be included on a firework would be limited to something like: 'Remember to check there aren't any pets about before using this firework'. But that's something most concerned pet owners do anyway, and adding the instruction to the side of a firework surely isn't going to make a blind bit of difference.

Nevertheless, Sarah Endersby at Ceva Animal Health UK, said: "This will be the second year running we have called upon the fireworks industry to recognise its responsibilities when it comes to protecting pets and wildlife during what is the most stressful season for them. For example, many dogs find fireworks distressing and may go on to develop noise phobia.

"Many owners will seek advice from pet specialists such as vets, vet nurses, pharmacists and pet shop staff. However, by producing warnings on the packaging, fireworks manufacturers can also help advise and guide pet owners to minimise the stress caused to pets."

Ceva has also produced a range of materials for fireworks to help educate owners on firework fear and how to calm and soothe their pets. There's a marketing pack which can be placed in veterinary practices which includes leaflets, a leaflet dispenser, stickers, bunting and notice-board materials.

To request a pack, please email retailuk@ceva.com or call Ceva on 01494 781 510

You'd better hope though that Ceva isn't too successful with its campaign to highlight the stress caused to pets by fireworks. If people really do become more careful about how they use fireworks, nobody will need to buy Adaptil or Feliway!

PS: Whilst you're here, take a moment to see our latest job opportunities for vets.