Virbac Animal Health is offering a client e-shot and text alert service for practices taking part in its Canine Prostate Awareness Month initiative this year. Virbac Animal Health is offering a client e-shot and text alert service for practices taking part in its Canine Prostate Awareness Month initiative this year.

Canine Prostate Awareness Month takes place during November 2012 following its debut last year when more than 400 practices signed up to support it.

Timed to coincide with 'Movember' when thousands of men grow moustaches to raise funds for male prostate and testicular cancer, Canine Prostate Awareness Month aims to highlight the prevalence of the disease in dogs and to encourage practices and owners to test for it. In addition to the new e-shot and text alert service, Virbac already provides post card reminders; free dog leads; educational and display materials and a press release for use by practices with their local media.

Participating practices that diagnose a dog with Benign Prostatic Hyperplasia during Canine Prostate Awareness Month are being asked to contact Virbac with details, as the company plans to collate a series of case studies from the initiative this year. The five best cases studies submitted before the end of the year will win Love2Shop vouchers to the value of £50.

Chris Geddes MRCVS, Virbac Product Manager, said: "There's a lot of interest already in this year's Canine Prostate Awareness Month so we're working hard to ensure it's even bigger and better than last year.

The serious message is that more than 80% of entire male dogs over the age of five suffer from Benign Prostatic Hyperplasia¹.  Canine Prostate Awareness Month gives practices a reason to highlight the risk and encourage owners to test for it. Timing Canine Prostate Awareness Month to coincide with Movember is a good way to interest dog owners at a time when some might be considering the state of their own prostate."

For further information on Canine Prostate Awareness Month, email cpam@virbac.co.uk; contact your Virbac Territory Manager or contact the company direct on 01359 243243.

Reference

1.    O'Shea J.D. Studies on the canine prostate gland: Factors influencing its size and weight. J. Comp. Pathol. 1962 72: 321-331.

 

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