CEVA Animal Health has joined forces with PDSA, Feline Advisory Bureau (FAB) and the Association of Pet Behaviour Counsellors (APBC) to launch a ‘Remember, remember your pets this November' campaign to provide owners with hints and tips on how to look after their pets during the firework season and the precautions they should take to help them cope with their fear of fireworks. As part of this year's campaign, CEVA will again be running the ‘Promote Your Practice' competition, to help practices get the most out of PR and marketing opportunities in the run up to Bonfire Night.

Lucy Brett, product manager at CEVA Animal Health said: "Nearly 90 per cent of veterinary professionals believe that owners could do more to protect their pets from the stress of fireworks. It is therefore important that veterinary practices provide pet owners with the best advice on how to prepare their pets for Bonfire Night and ensure that the firework season is as stress free as possible."

Vets are being urged to discuss behavioural modification programs for noise phobic pets well in advance of Bonfire Night and to recommend that dog owners create comforting ‘dens' for their pets. The benefit of the dens should be maximised by plugging D.A.P.® Diffusers in the rooms where the dogs usually retreat when frightened. Switching the D.A.P. ® Diffuser on around a week before Bonfire Night will allow the pheromone to build up to significant levels and ensure the animal is as relaxed as possible before, during and after the firework season. In addition, D.A.P.® Spray can be applied to a dog's bedding to give further support on the night of the event. D.A.P.® is also available in a collar formulation, designed to reduce the dog's general level of stress.

Cats appear generally more capable of managing their fears. However, owners should ensure that cats can access their favourite boltholes and plugging in a Feliway® Diffuser 48 hours before the festivities will increase the sense of security.

To request a copy of the Promote Your Practice information pack, please call Lucy Brett at CEVA on 01494 781510.

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