Novartis Animal Health is launching a new in-practice healthcare initiative designed to raise owner awareness about the importance of regularly treating their pet for fleas and ticks. The Flea & Tick Patrol is supported by a range of eye-catching marketing materials to create a talking point with owners.

Rolling out from August 2008, practices can decide when they wish to run their Flea & Tick Patrol campaign. Interested parties should contact their local Novartis territory manager to find out how.

"Our Flea & Tick Patrol initiative focuses on educating owners about the importance of regularly treating their dog for fleas and ticks and raising awareness of the risks to canine and human health if they don't," said Verity Page, brand manager at Novartis. "We're providing practices with the tools to ensure they engage with clients on this subject. This campaign is about responsible pet ownership - reinforcing the benefits about the health and welfare of their dog and family.

Owners should leave the practice with a positive message about flea and tick control and have a greater understanding of the hidden dangers."

The Flea & Tick Patrol campaign could help to increase business and practice revenue. "Previous campaigns we have implemented in practice have shown that these types of awareness initiatives do add value to a practice's existing services as well as establish good client relationships," added Verity.

Marketing materials include a waiting room poster & display kit, window banner, badges, stickers and a public relations tool kit for use in the practice's communications. For more information about the Flea & Tick Patrol campaign, practices should contact their local Novartis Animal Health territory manager or call the Practice Support Line on 0800 854100.

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