Bayer Animal Health has launched a new blog about microchips, designed to promote responsible pet ownership. Bayer Animal Health and Tracer Advance have launched a new blog about microchips, designed to promote responsible pet ownership.

The blog will be introduced by a new "virtual" pet expert called "Tracey from Tracer", with the character providing information about the importance of microchipping.  Weekly updates from Tracey will seek to highlight differences between microchips, the associated databases, and details the whole process of microchipping; including information such as who the pet owner should call if they lose their pet, how a lost pet is reunited with their owner, and what do pet owners need to do to ensure the best possible chance of being reunited.  

With over 300,000 pets going missing each year, the blog also aims to encourage owners who have already microchipped their pet to locate their registration documents and ensure they have useful contact details to hand in order to take the necessary action should it be lost or stolen.

Bayer says that according to a survey it conducted recently there is confusion about microchipping, with just under half of those owners who have had their pets microchipped having no idea which brand of microchip their animal is implanted with, and nearly three quarters of those surveyed being unaware which database their details are registered to.

Markus Edingloh from Bayer Animal Health said: "We are delighted to introduce "Tracey" and the new blog which is a method of focusing pet owner's attention on the topic of microchipping their animals. Microchipping pets is an established method to help reunify pets with their owners, but it is also important that owners are fully aware of the range of technology available and the differences in services provided with the microchip, such as the associated database which provides the reunification service.  Our new blog aims to provide information about all aspects of microchipping in a bid to increase microchipping awareness and the number of lost pets being reunited with their owners each year".

 The blog can be seen at: www.tracermicrochippingblog.co.uk

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