Burgess Excel has launched The Excel Food Cube, billed as the first truly 'complete' food for rabbits and guinea pigs, aka 'fibrevores'.

According to the company, it's the first time that rabbit and guinea pig owners will be able to feed a convenient and portion controlled all-in-one food that caters for all of their pets' dental, digestive and emotional needs.

Historically, there has been debate as to whether any one food alone can be classed as 'complete' for these pets. Many foods on the market currently labelled 'complete' only meet the nutritional needs of these pets, because, historically in the world of dog and cat food, that's all a complete food needs to cater for. However, according to Burgess Excel, 72% of vets say that any food labelled as 'complete' for rabbits and guinea pigs should cover dental, digestive and emotional health. To be just 'nutritionally complete' is not enough, because diet accounts for so much more in keeping these pets alive and healthy.

Justin Heaton, Head of Marketing for Burgess Pet Care said "Once again we are incredibly excited and proud to be launching a pioneering new product to the market. Our studies revealed foods labelled 'complete' are generally fed alone, without the hay necessary for fibrevores.  As the UK's leading veterinary brand for fibrevores we felt obligated to create a truly healthy, 100% complete food to ensure that pets are being correctly fed. The additional beauty of this product is that it really drives home to fibrevore owners that hay IS food!

The Excel Complete Food Cubes consist of compressed cubes of long fibre Timothy hay for dental and digestive health, together with high fibre tasty nuggets, which contain short fibre, supplements and prebiotics, also necessary for digestive health and to promote foraging. Topped with flowers and beneficial herbs they deliver a visually exciting, innovative solution, inside and out for pet owners."

Justin continued "Excel was the first to expose the myth about 'complete feeds' and identify what the real requirements of these pets are, the first to develop a specific and dedicated feeding plan, the first to identify fibrevores as a subset of small animals and the first to campaign for complete diets to include dental, digestive and emotional health - all of which are why Excel is still the UK's No.1 veterinary recommended food for fibrevores.

However, in today's fast paced and busy world, consumers are always looking for the easiest, least hassle and most convenient ways to feed their pets. To date it has never been easy to find a solution to do this for fibrevores, without compromising their health........ that is until now!"

Burgess says Excel Food Cubes will be available in March but that more information and pre-orders can be taken from your local Burgess representative now. Alternatively, contact Justin Heaton for further information at: Justin.Heaton@burgesspetcare.co.uk

PS: Whilst you're here, take a moment to see our latest job opportunities for vets.