A PR headache for Fortnum and Mason yesterday, as PETA employee Abi Izzard changed her name by deed poll to StopFortnumandMasonFoieGrasCruelty.com to try and shame the London store into stopping selling foie gras.

To produce foie gras, birds are force-fed several times per day in a controversial practice known as gavage, which causes their livers to swell to many times their normal size. PETA claims the practice causes the birds' livers to become diseased, that many animals bleed to death after their throats are punctured by force-feeding tubes, that surviving birds live in terror as they await the next assault, and become sick and lethargic.

However, Dr. Daniel Guemene, Director of Research & Senior Scientist at the National Agronomic Institute in France, says his research proves otherwise. In one study for example, stress levels in force-fed birds were guaged through the measurement of corticosterone blood levels. The study concluded that there was no significant increase in stress levels, except after the first instance of force-feeding, which researchers said was most likely due to holding the ducks, rather than the force-feeding. In addition, he claims to have demonstrated that ducks show no avoidance behaviour to the force-feeder or force-feeding, as would be expected if they feared these things.  

The actor Roger Moore is a supporter of this girl's campaign. He said: "Many people know me as James Bond or 007, but I never went so far as officially changing my name from Roger Moore. I hope the young lady now known as StopFortnumAndMasonFoieGrasCruelty.com royally shames this store".

PS: Whilst you're here, take a moment to see our latest job opportunities for vets.