Following a survey which indicates that veterinary surgeons are largely using unproven supplements to manage early-stage osteoarthritis, Hill's Pet Nutrition is calling upon vets to use evidence-based clinical nutrition to manage the condition.

The survey, which was carried out by independent market research firm Zyman Group, found that vets are more likely to give supplements than any other treatment in early stage osteoarthritis: 66% of cases receive supplements, 45% are given NSAIDs, and only 20% receive dietetic pet food.2

According to Hill's, its Prescription Diet j/d dry is clinically proven to improve mobility in osteoarthritic dogs in as little as 21 days; and 28 days in cats.3,4 Furthermore, the clinical study assigned to j/d is classified as Grade 1 level evidence - the highest grade reflecting the validity of clinical evidence.  Another study has shown that Prescription Diet j/d also helps reduce NSAID dosage by up to 25 percent in dogs.5 This quality of evidence is, says Hill's, in contrast to many supplements.

John Innes, Professor of Small Animal Surgery at Liverpool, was involved in some of the early work on j/d: "Our results showed that the EPA in Hill's Prescription Diet j/d Canine pet food helped to reduce proteoglycan loss from cartilage. This would have beneficial effects in helping to preserve loss of cartilage. By preserving the cartilage, we can reduce pain in the long-term and ensure greater mobility for dogs with osteoarthritis."

Hill's has also announced that because a substantial majority of vets and nurses said that they felt that natural GACs have a positive effect in osteoarthritis1, its Prescription Diet j/d dry has been enriched with glucosamine and chondroitin sulphate.

Hill's j/d programme is now backed with money off vouchers, to improve client acceptance of veterinary recommendation. Clients who register on the website http://www.hillspetmobility.co.uk/,or http://www.hillspetmobility.ie/, will receive  two £10 (or €10) money off e-coupons to use in clinic on their next purchases of j/d. They will also receive monthly e-mails containing information on how to take care of their pet with mobility problems, and help drive them back into the clinic for check-ups.

Veterinary surgeons who would like more information on the studies proving clinical efficacy, or score cards and trial guides for clients, should contact their Hill's Territory manager or call 0800 242438 or in ROI 1 800 626002. Clients can also fill in the scorecard online at www.hillspetmobility.co.uk  or http://www.hillspetmobility.ie/

References

  1. Hill's data on file
  2. Zyman group, Hill's funded brand equity research - mobility - Jan 2009
  3. Fritsch D, Allen T A , Dodd C E, et al. Dose-titration effects of fish oil omega-3 fatty acids in osteoarthritic dogs. J Vet Intern Med 2010; 24:1020-1026.
  4. Sparkes A, Allen T A, Fritsch D, and Hahn K A. Effective dietary management of spontaneous appendicular osteoarthritis in cats. Unpublished.
  5. Fritsch D, Allen TA, Dodd C E, et al. A multicenter study of the effect of a therapeutic food supplemented with fish oil omega 3-fatty acids on the Carprofen dosage in dogs with osteoarthritis. J. Amer. Vet. Med. Assoc.Vol 236, No. 5, March 1, 2010; 535-539.
  6. Caterson B,Little C B, Cramp J et al. Eicosapentaeonate supplementation abrogates canine articular cartilage degradation in 'in vitro' explant culture systems, in Proceedings, Hill's European Symposium on Osteoarthritis and Joint Health 2005; 14-19.
  7. Innes J, Gabriel N, Vaughan-Thomas A. Feline Arthritis: Changes in Articular Cartilage, Development of a Degradation Model, and Testing of Candidate Nutrients. In: Proceedings of Hill's Global Mobility Symposium Sunny Isles Beach,Florida, USA April23-25,2008:pp.24-28.
  8. Frantz N. Effect of Prescription Diet j/dTM Canine on clinical measures, cartilage biomarkers, and metaboloic changes in dogs with osteoarthritis. J. Vet. Int. Med. 2010; 24: 718 Abstract 156.
  9. Hill's Data on File.

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