A YouGov poll commissioned at the start of this month's National Vaccination Month Campaign by Intervet/Schering-Plough Animal Health has shown that pet vaccination rates nationally have remained stable between 2009 and 2011 despite the recession.
This could suggest that pet owners who do vaccinate generally accept that vaccination is not a discretionary item of spending which can be dropped in financially hard times. This is in contrast to worming, pet insurance and health checks, things which the survey found that between 6% and 9% of owners have cut back on.
Nevertheless, the survey supported industry data which shows that very considerable numbers of Britain's pets are left unvaccinated, with strong regional variations:
According to the YouGov survey, cost is a factor in more than 39% of cases where owners of a cat, dog, rabbit or horse are failing to vaccinate.
However, during National Vaccination Month, pet owners can download a voucher for a discounted vaccination offering savings of around £30 from participating surgeries throughout May. Unvaccinated and eligible dogs, cats, rabbits and horses are all included in the scheme and more than 2000 vet practices are taking part in the campaign nationwide.
Angus Robinson from Intervet/Schering-Plough Animal Health said: "The survey suggests that not only is there a demand for National Vaccination Month - 76% of those not vaccinating said they would take advantage of a scheme like this. But there is also a real need for client education. A staggering 91% of those polled said they would get their pet vaccinated if they were aware that there was disease in their area. Without wishing to scare people, we do need to alert pet owners to the fact that pet disease is out there. It is the kind of thing that they never think is going to happen to their beloved pet but when it does, it is devastating."
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