Elanco Companion Animal Health has launched a novel prescription flea treatment for dogs which, according to the company, combines a rapid kill rate with convenient monthly oral administration.

Elanco says Comfortis Chewable Tablets for Dogs start to kill fleas within 30 minutes, providing 100 per cent control in four hours, the fastest specific claim of any approved flea preventive.

The product is based on a unique active ingredient, Spinosad, a naturally occurring fermentation product of soil bacteria with a unique insecticidal effect. Since its launch in the United States in 2007, Comfortis has established itself as the number one recommended prescription flea medication in that country and has now received European authorisation.

Elanco says the combination of its rapid action and oral method of administration is expected to prove particularly helpful in cases including:

• Dogs with active infestations that have immediate flea relief needs or suffer with flea allergy dermatitis
• Dogs that swim or are bathed regularly ,where a topical treatment might wash off
• Multi-pet households or those with young children where there is a risk of residue transfer.

Jannes Nijland, marketing and innovation director for Elanco Companion Animal Health in Western Europe, said: "The veterinary profession has indicated a strong desire for a prescription only flea treatment. While vets remain the 'first port of call' for advice on flea medication, our research shows that only 42 per cent of dog owners still buy their treatments from practices. We believe that the launch of an alternative approach to flea control available from practices could help vets strengthen their client relationships."

He added: "Comfortis is the first product developed and launched by Elanco Companion Animal Health in Western Europe.  It is a perfect demonstration of how we intend to deliver on our mission to help veterinarians help pets live longer, healthier and higher quality lives."

For further information about Comfortis, veterinary practices should contact their Elanco key account manager, or to contact the company directly on 01256 779881 

Additional information about Elanco is available at www.elanco.com and the company can be contacted via email at elancoCAH.uk@lilly.com

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