Bayer Animal Health has announced it'll be running the 'Be Lungworm Aware' campaign in April 2011. The campaign is targeted at dog owners to raise awareness of the risks associated with the lungworm Angiostrongylus vasorum. 

A Bayer spokesman said: "Over the past years, the spread of A. vasorum has been cited by independent experts, and disease caused by this parasite is increasingly diagnosed. Previous lungworm awareness campaigns have been successful in increasing dog owner awareness of A. vasorum and how their dogs can become infected. However, there is still a lack of recognition as to the signs associated with this infection, so the continuing education of dog owners is extremely important."

The national 'Be Lungworm Aware' activity for April includes TV, radio and print advertising in the form of an educational 'public information' style feature. A national awareness day is also planned for 6 April, which will include radio broadcast and web chat TV, and feature veterinary surgeon Luke Gamble and TV presenter Jenni Falconer.

Bayer has produced a package of veterinary support materials to allow practices to take part in the campaign and raise awareness at a local level. Materials include: an educational waiting room wall display and DVD, and client leaflets. A PR pack has also been produced which contains useful images and information which can be used on websites and in newsletters, as well as a press release for issuing to the local media and radio stations. To order these support materials, practices should contact their local Bayer representative or ring 0845 2574798 quoting 'Be Lungworm Aware'.

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