Rabbit Awareness Week (RAW), which starts on 23rd May this year, is calling on veterinary practices to sign up to its free health check scheme to help raise awareness of rabbits' behavioural needs.
Participating practices will receive free support packs to help them advertise and run their health check events, as well as goodie bags to give out to clients who bring their rabbits in.
The 2011 event will see a PR, advertising and marketing campaign with backing from Burgess Excel and RAW partners, including Panacur Rabbit, Petplan Insurance, RSPCA, PSDA, The Blue Cross, Wood Green Animal Shelters and RWAF (Rabbit Welfare Association & Fund), which are the driving forces behind the RAW 2011 initiative.
Naomi Chatterley, marketing manager at Burgess Excel, said: "Following the success of last year's event, our aim is to create an even bigger success in 2011. This May, the focus is on raising awareness of rabbits' emotional welfare needs by encouraging owners to consider their rabbit's mental and emotional health. Rabbits that are not stimulated both mentally and physically tend to develop behavioral problems such as fur plucking, depression or severe aggression. Our sole aim is to educate owners about responsible rabbit ownership and improve the wellbeing of Britain's 3rd most popular pet."
If you are interested in supporting RAW 2011 by hosting rabbit healthcare clinics at your surgery, please visit http://www.rabbitawarenessweek.co.uk/ to order your free support kit and register your event.
PS: Whilst you're here, take a moment to see our latest job opportunities for vets.