Ceva Animal Health has announced that it will be bolstering its spring Feliway TV advertising campaign with a campaign across the London Underground to help extend its reach to light TV viewers.

The campaign will once again feature the brand's 'That Purple Cat' character. Highlighting stress-related feline behaviour problems and encouraging cat owners to talk to their vet about Feliway, the advertisement will appear on channels such as ITV2, E4, More4 and Channel 4 (London only) from 14 February until 27 March.

The campaign will also be running on 50 high impact TV screens on the London Underground from 28 February until 13 March and 18 April until 1 May. So, according to the company, the ad will not only reach over 1.2 million people who commute and use the Underground every day, but will also be seen by millions on one of the busiest days of the year on the Underground, the Royal wedding of Prince William and Catherine Middleton.

Julia Wood, product manager at Ceva Animal Health, said: "By extending our advertising campaign across the London Underground we are complimenting our TV campaign and targeting commuters with busy lifestyles - who spend little time watching TV - during a unique point in their day."

To support the campaign, Ceva is offering veterinary practices free merchandising material including client leaflets, double sided A3 posters and A5 window stickers. A range of offers are also available for free mini merchandisers and digital photo frames in return for purchasing product. In addition, Ceva is running a prize draw for £250 worth of Champneys Spa vouchers for that 'purrfect' pampering session.

For more information, please contact your Ceva account manager or call 01494 781510.

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