Wafcol, or The Worcestershire Animal Foor Company Ltd as it is known in full, has launched a new website. 

The company says it has always claimed its food, developed with leading dermatologist Sue Paterson and BVA President Harvey Locke, can change dogs' lives and that the site now allows you to see how that happens.  

Along with the usual dietary information and range details you would expect to find, the website has a section dedicated to customer testimonials featuring stories like that of Rocco, a five year old chocolate Labrador that was given to The Labrador Lifeline Trust because his owners were unable to cope with the endless vet bills for his skin condition.

Pennie Medland, Area Co-ordinator for The Labrador Lifeline Trust said: "His face was sore and all under his chest and tummy was dry and crusty...he looked thoroughly miserable and depressed."

As part of Rocco's treatment by the Trust's vet, his food was changed to Wafcol Salmon and Potato and after just a few weeks he became a different dog. Pennie said: "The hair on his face has grown back, the awful itching has stopped and his general demeanor is so different from the sad depressed boy I first saw. He has cheered up no end and is really bouncy - it's fantastic to see. Our thanks go out to Wafcol."

For further details about the Wafcol Sensitive range of diets,  visit www.wafcol.co.uk or call 0844 375 7002 now.

PS: Whilst you're here, take a moment to see our latest job opportunities for vets.