Bayer has unveiled a major TV marketing campaign to promote Drontal.

An advertising campaign featuring the Drontal Schnauzer will run for two months. In addition, the company is sponsoring the TV series The Dog Whisperer, which is due to be aired from October to December this year.

The company is also launching a competition to enable owners to show off their pets and win a number of prizes.  They include appearing in a double page spread in Your Dog and Your Cat magazines, holidays at pet-friendly hotels, digital cameras, shopping vouchers, pet accessories and much, much more!  Pet owners will be able to submit photos, videos and stories to http://www.mypetsuperstar.com/ which has four competition categories:

• Most entertaining - to showcase the most talented cats and dogs with amusing habits, funny mannerisms and clever tricks
• Cutest - for cute and cuddly pets that have the 'aahhhh' factor
• Look-a-like - for pets that resemble a famous celebrity, politician or historical character, or even those that have similar personality traits to someone in the public eye
• Inspirational - for heroic pets that have helped their owners overcome an obstacle in life, motivated them to do something new or simply have a 'tail' of courage

Dan White, Drontal product manager said: "My Pet Superstar aims to celebrate the unique traits and talents that make us love and take pride in our pets. Visitors to the website will be able to vote for their favourite entries and even post these to their Facebook and Twitter accounts. With four very different categories, this competition will be wide open to all dog and cat owners. Our motto is that healthy pets are happy pets, and we will use the competition to remind dog and cat owners about the benefits of regular worming.

Practices can get involved by displaying waiting room materials including A4 static window posters, shelf wobblers and mobile hanging devices by calling 0845 257 4798.

PS: Whilst you're here, take a moment to see our latest job opportunities for vets.