Bayer Animal Health has signed a deal to sponsor GMTV's pet clinic to promote its market-leading wormer, Drontal.

Running from Monday 16 February to Friday 20 February, the pet clinic will feature TV vet Emma Milne advising viewers on the health and welfare of their pets.

The pet clinic slots will run twice a day throughout the week on GMTV and Drontal will be featured in the end credits. The advertising will target the product's core target audience - housewives with children - with key messages on the importance of regular worming with Drontal. In addition, GMTV will also include details on Drontal on its website - www.gm.tv, where pet owners will be able to follow a link to www.drontal.com.

Dan White, Drontal's product manager said: "By sponsoring GMTV's pet clinic, Bayer is highlighting the benefits of worming and encouraging pet owners to regularly worm their pets. The advertising features the iconic schnauzer (the face of Drontal's "Worms? Absolutely Not!'' campaign) and will serve to drive clients into practices asking for Drontal. This will not only result in healthier dogs and cats but also ultimately reduce the environmental reservoir of eggs."

PS: Whilst you're here, take a moment to see our latest job opportunities for vets.