Genitrix has announced the reformulation of Cerusolve, which cleans and deodorises the external ear canal of cats and dogs. 

According to the company, the reformulation has enhanced Cerusolve's exfoliant and keratolyic properties and has given it a new fresh fragrance. Cerusolve ingredients now include:

• Tea Tree Essential Oil - a product with documented antibacterial properties.
• Aloe vera gel - a product documented for having hydrating, emollient and antipruritic properties
• Origanum - an essential oil documented for its anti-infectious, bactericide, paracitide and fungicide effects.

Cerusolve is presented in a 100 ml bottle with a soft canula for application.  It is priced at £5.65.

Genitrix Marketing Director Rob Watkins said:  "Cerusolve has proved itself in practice as a gentle but effective ear cleaner in dogs and cats. The reformulation has given us the opportunity to increase the acidity of the product following a recent study which suggested that topical acidifying products could be therapeutically beneficial for cutaneous yeast infections.

"We believe the new ingredients will enhance the product and, to celebrate its arrival, we're offering practices the opportunity to buy five bottles of Cerusolve and get one free."

Further details are available from Genitrix on 01403 786345.

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